Client: Intelligent Product Solutions (IPS)
Industry: Custom Software & IT Services
Niche targeting made it difficult to sustain a quality sales pipeline for Intelligent Product Solutions (IPS). In order to grow their business, they knew they needed a steady stream of consistent prospects flowing in, which is why they decided to partner with Sapper Consulting.
Sapper’s team of experts will help IPS keep a full pipeline with their core service offering – B2B appointment setting with outbound email. A calendar full of qualified sales meetings with IPS’ ideal buyers will help create sustainable, steady business growth.
After working with Sapper for just eight months, Innovative Product Solutions secured more sales introductions than in their last few years of business. With a full pipeline, we are helping to create sustainable growth for IPS.
To my surprise, it works. In my experience, I just really did not think quite honestly that an email campaign could reach the right people and get them interested in IPS, but lo and behold, it does work. If it works for us, I think it could work for anybody and in fact I’ve referred Sapper to our parent company and I believe they may be using them now in some other business areas in the corporation.
I’ll say, in the last eight months, I’ve probably gotten more new client or prospect introductions than I typically would get in a couple of years from all of our other marketing efforts. So I would say it’s very successful.
My view is Sapper’s job is to get me the meeting, what happens after we get the meeting, we live and die by our own sword so where we go from there is really up to IPS and and and how we can market ourselves and and find a fit with the prospective clients. I’m impressed. We’re continuing. We signed up to do it for the rest of the year, and as things are going, I can’t see us not continuing into the future.
The meetings have resulted in some proposal activity and are in our own internal CRM now. We’ve got a lot of new prospects we can continue to work going forward, and that’s an ever-growing list of prospects. So I’m pretty optimistic that um from here out we’re going to be starting to generate more deal flow. The meetings are generally pretty good, I mean the people that are reaching back out and attending meetings are people that are interested to hear what it is we have to say.