5/5

Insurance Brokerage Creates Consistent Pipeline of Quality Sales Meetings with Lead Generation from Sapper Consulting

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Sapper was able to book 3 meetings within the first month of service and continues to out perform SBS’s other outsourced marketing services. “In today’s world it's so hard to get in front of people, especially face to face. Sapper is a necessary part of our marketing budget now.”

The Challenge?

Southern Benefit Systems works with growing small to mid-sized companies, offering innovative plan design and HR services designed to help clients manage risk, reduce costs and enhance the overall well-being of their employees.

“We just need more at-bats. We have a very good story to tell, we’re out of the box, we’re non-conventional brokers… but we just need more people to tell it to.

During the onboarding process, Sapper sought to understand the unconventional approach Southern Benefits Systems takes with clients. By reflecting this strong messaging in compelling content, Sapper was able to book 3 meetings within the first month of service. Sapper continues to outperform SBS’s other outsourced marketing services.

In today’s world it’s so hard to get in front of people, especially face to face. Sapper is a necessary part of our marketing budget now.” – John Bradley, CEO

We just needed more at-bats. We have a very good story to tell, we’re out of the box, we’re non-conventional brokers… but we just needed more people to talk to about it.

Sapper made sure to explain the unconventional approach Southern Benefits Systems takes with clients as a strong message with compelling email content. As a result, Sapper was able to book 3 meetings within the first month of our service. Sapper continues to outperform SBS’s other outsourced marketing services.

In today’s world it's so hard to get in front of people, especially face to face. Sapper is a necessary part of our marketing budget now.

John Bradley, CEO

Why Sapper?

Quantity of leads, quality of prospects, and ROI are huge factors when considering any appointment setting resource Sapper utilizes over 1 billion rows of data to create custom strategies that convert. From analyzing pain points by title to confirming the most ideal send windows, Sapper uses big data and proprietary software to fill your pipeline.

The only hesitation SBS had was what everyone would wonder:

  • Is this going to be money wasted?
  • Is this going to be another email campaign where we throw out a thousand attempts to get 2 appointments?
 

SBS believes that what gets measured gets done. What convinced them to choose Sapper for lead generation was how Sapper measures and monitors prospecting campaigns & the analytics brought to bear on those campaigns to improve their effectiveness.

I thought we would accomplish something, I just didn’t realize we’d accomplish as much as we have.

John Bradley, CEO

Better Quality Leads

The thing that has pleased SBS most is that the lead quality has been excellent. Prospects were on time, they were receptive, they knew what we were going to talk about and they were willing to answer SBS’s questions.

Less Calling. More Closing.

“It’s so self-contained, it’s not a burden on us. You have refined your process to the point where we are just beneficiaries.”

Sapper's lead generation services created a steady, consistent pipeline of quality leads, and booked 3 sales meetings within the first month of service.

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