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Commercial Real Estate Lead Generation in Seattle, WA

Across 3 counties, the Seattle metro counts 110,685 business locations employing 1,884,361 people. The 5,466 with 50–499 employees are the starting pool for a commercial real estate campaign, and Sapper works them by phone first.

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Seattle by the numbers

110,685

business locations in the Seattle metro (Census, 2023)

5,466

have 50–499 employees

29,370

general and operations managers in the metro

8,500

financial managers in the metro

What this means for your outreach: Between 2022 and 2023 the metro lost 159 business locations. Of today’s 110,685, 4.9% have 50–499 employees. That slice is where list building for a commercial real estate campaign starts.

Where Seattle’s tenant buyers are

Sector	Locations	Jobs	50–499 employees	500+ employees	Change since 2022
Health care	13,557	283,099	706	52	+410
Professional services	14,812	167,804	513	33	+88
Construction	13,610	130,233	459	15	+65
Wholesale trade	4,679	79,408	307	9	−208
Information	2,413	145,560	211	37	+5
Finance & insurance	5,365	66,929	189	15	−158
Corporate HQs & management offices	693	118,392	138	59	−22

Where to start: Start with health care: 706 of its 13,557 Seattle locations have 50–499 employees. The fastest-growing of these sectors was health care, +410 locations in a year.

Seattle by county

County	All locations	Finance	Health care	Prof. services
King, WA	70,376	3,480	8,762	11,053
Snohomish, WA	20,258	924	2,327	1,992
Pierce, WA	20,051	961	2,468	1,767

Where the market sits: King County and Snohomish County hold 81.9% of the metro’s business locations across 3 counties. King County counts 11,053 professional services locations, against 1,992 in Snohomish County.

The Seattle titles we would test first

29,370

general and operations managers, 38% fewer per job than the US average

8,500

financial managers, 25% fewer per job than the US average

2,110

property and real estate managers, 50% fewer per job than the US average

What it suggests: none of these roles is more concentrated in Seattle than the US average, so the list here is built on fit with your offer rather than an unusually deep title pool.

The competition for Seattle attention

The metro has 3,449 real estate agent and broker offices, 7,527 real estate locations overall. They are calling the same owners and CFOs you are.

What wins: specificity. Lead with one sector and one problem the buyer recognizes, not a list of services.

How Sapper books your Seattle meetings

1. We agree on the accounts first

You approve the target list. It is exclusive to you.

2. We introduce you, then keep going

Phone first, backed by email, LinkedIn and mail.

3. We qualify before we book

Need, timing and who else is involved, confirmed.

4. You walk into a warm conversation

With the account history and a confirmed time.

For a commercial real estate firm, we build the list around the property types and company sizes you work with, and the people who make space decisions. In Seattle, a first pass could start with the 706 mid-size health care locations and the 513 in professional services. How appointment setting works →

Add inbound to your Seattle outbound

Add a website and search program for commercial real estate firms to your outbound campaign: up to 100 pages within 30 days of kickoff, tracked calls and forms, and an update every business day. See how it works →

Common questions about Seattle

How big is the Seattle business market?

The 3-county Seattle metro has 110,685 business locations. 5,466 have 50–499 employees and 323 have 500 or more (Census County Business Patterns, 2023).

Which Seattle sector has the most mid-size companies?

The most mid-size locations are in health care (706), followed by professional services (513).

Who do you call first in Seattle?

Titles to test first include general and operations managers. The metro has 29,370 of them, plus 8,500 financial managers. The final titles depend on what you sell, and you approve the list before anyone calls.

Nearby markets: Commercial Real Estate in Portland (145 mi), Commercial Real Estate in Spokane (228 mi) and Commercial Real Estate in Boise (405 mi).

Abstrakt, Sapper’s parent company, covers Seattle contractors and home-service companies on its Seattle page.

Let’s build your Seattle target list

The two-page Seattle brief has every number on this page plus the county detail. Or skip it and tell us who you want to meet.