Industries › Commercial Real Estate › Portland

Commercial Real Estate Lead Generation in Portland, OR

Across 7 counties, the Portland metro counts 72,943 business locations employing 1,111,602 people. The 3,491 with 50–499 employees are the starting pool for a commercial real estate campaign, and Sapper works them by phone first.

Get the Portland market brief

Or talk through your Portland target list →

Portland by the numbers

72,943

business locations in the Portland metro (Census, 2023)

3,491

have 50–499 employees

21,070

general and operations managers in the metro

5,550

financial managers in the metro

What this means for your outreach: Between 2022 and 2023 the metro lost 21 business locations. Of today’s 72,943, 4.8% have 50–499 employees. That slice is where list building for a commercial real estate campaign starts.

Portland sectors with the most mid-size companies

Sector	Locations	Jobs	50–499 employees	500+ employees	Change since 2022
Health care	9,591	171,438	500	24	+288
Construction	8,453	84,067	262	9	+2
Professional services	9,313	86,690	242	7	+37
Wholesale trade	3,245	59,817	220	7	−130
Information	1,478	29,187	100	9	−15
Finance & insurance	3,524	44,152	92	11	−131
Corporate HQs & management offices	465	51,342	84	16	−21

Where to start: In Portland, the second-deepest mid-size list is construction (262), after health care (500). Health care grew most: +288 locations from 2022 to 2023, ahead of professional services (+37).

Portland by county

County	All locations	Finance	Health care	Prof. services
Multnomah, OR	27,204	1,023	3,767	3,974
Washington, OR	16,355	865	2,325	2,034
Clackamas, OR	12,862	794	1,547	1,525
Clark, WA	12,552	682	1,471	1,459
Yamhill, OR	2,760	109	327	232

Where the market sits: Multnomah County and Washington County hold 59.7% of the metro’s business locations across 7 counties. Clackamas County is third, with 12,862 locations, 1,547 of them in health care. The metro crosses state lines (OR, WA), so buyers here answer to more than one state’s rules.

The Portland titles we would test first

21,070

general and operations managers, 23% fewer per job than the US average

5,550

financial managers, 15% fewer per job than the US average

2,210

property and real estate managers, 9% fewer per job than the US average

What it suggests: none of these roles is more concentrated in Portland than the US average, so the list here is built on fit with your offer rather than an unusually deep title pool.

Who you’re up against

The metro has 1,709 real estate agent and broker offices, 4,213 real estate locations overall. Not all of them sell what you sell, but many are reaching out to the same owners and CFOs.

What wins: a sector-specific opener. A health care buyer should hear a problem from their own work in the first sentence.

From Portland target list to booked meeting

1. We agree on the accounts first

You approve the target list. It is exclusive to you.

2. We introduce you, then keep going

Phone first, backed by email, LinkedIn and mail.

3. We qualify before we book

Need, timing and who else is involved, confirmed.

4. You walk into a warm conversation

With the account history and a confirmed time.

For a commercial real estate firm, we build the list around the property types and company sizes you work with, and the people who make space decisions. In Portland, a first pass could start with the 500 mid-size health care locations and the 262 in construction. How appointment setting works →

Let Portland buyers find you first

Outbound reaches Portland buyers who were not looking. A website and search program for commercial real estate firms catches the ones who are: up to 100 pages at launch and an update every business day. See how it works →

Common questions about Portland

How many potential clients are in Portland?

The 7-county Portland metro has 72,943 business locations. 3,491 have 50–499 employees and 155 have 500 or more (Census County Business Patterns, 2023).

Which sector should a commercial real estate campaign in Portland start with?

The most mid-size locations are in health care (500), followed by construction (262).

Which titles should a Portland campaign test first?

Titles to test first include general and operations managers. The metro has 21,070 of them, plus 5,550 financial managers. The final titles depend on what you sell, and you approve the list before anyone calls.

Nearby markets: Commercial Real Estate in Seattle (145 mi), Commercial Real Estate in Spokane (290 mi) and Commercial Real Estate in Boise (345 mi).

Selling to contractors or home-service companies instead? See Abstrakt’s Portland page.

Let’s build your Portland target list

Get the full Portland commercial real estate market brief, or tell us who you sell to and we’ll tell you honestly whether we can reach them.