Industries › Commercial Real Estate › New York

Commercial Real Estate Lead Generation in New York, NY

New York’s 22 counties hold 562,802 business locations and 8,559,248 jobs. 24,111 of those locations have 50–499 people on staff. Sapper works out which of them fit your commercial real estate offer, calls the right person first and books the meeting for you.

Get the New York market brief

Or talk through your New York target list →

sapper-hero-commercial-real-estate-3-900

What the New York metro looks like

562,802

business locations in the New York metro (Census, 2023)

24,111

have 50–499 employees

177,850

general and operations managers in the metro

89,960

financial managers in the metro

What this means for your outreach: The average New York business location employs 15 people. The 24,111 locations with 50–499 employees are a starting pool. Which of them fit depends on what you sell, and you approve the list before anyone calls.

Which New York sectors to call first

Sector	Locations	Jobs	50–499 employees	500+ employees	Change since 2022
Health care	65,817	1,804,859	3,680	501	+1,429
Professional services	71,000	796,173	2,215	189	+806
Wholesale trade	30,739	410,779	1,387	58	−427
Finance & insurance	25,005	574,814	1,315	175	−680
Construction	50,911	385,063	1,192	22	+50
Information	11,870	352,439	857	132	−392
Corporate HQs & management offices	2,864	255,544	680	112	−176

Where to start: In New York, the second-deepest mid-size list is professional services (2,215), after health care (3,680). Health care grew most: +1,429 locations from 2022 to 2023, ahead of professional services (+806).

The counties behind the New York metro

County	All locations	Finance	Health care	Prof. services
New York, NY	93,904	5,889	8,579	15,808
Kings, NY	62,317	1,546	7,409	6,865
Queens, NY	51,188	1,414	6,154	4,279
Suffolk, NY	50,748	2,258	5,226	5,918
Nassau, NY	48,718	2,556	6,161	7,241

Where the market sits: New York County and Kings County hold 27.8% of the metro’s business locations across 22 counties. New York County alone has 5,889 finance and 8,579 health care locations.

New York roles worth a first call

177,850

general and operations managers, 17% fewer per job than the US average

89,960

financial managers, 75% more per job than the US average

14,250

property and real estate managers, 25% fewer per job than the US average

What it suggests: New York has a higher-than-average concentration of financial managers: 75% more per job than the US. That makes the title worth testing when it matches what you sell.

Who else is calling New York buyers

The metro has 6,944 real estate agent and broker offices, 33,059 real estate locations overall. That is a lot of outreach competing for the same attention, so the first message has to be specific.

What wins: a sector-specific opener. A health care buyer should hear a problem from their own work in the first sentence.

How a New York campaign runs

1. We agree on the accounts first

You approve the target list. It is exclusive to you.

2. We introduce you, then keep going

Phone first, backed by email, LinkedIn and mail.

3. We qualify before we book

Need, timing and who else is involved, confirmed.

4. You walk into a warm conversation

With the account history and a confirmed time.

For a commercial real estate firm, we build the list around the property types and company sizes you work with, and the people who make space decisions. In New York, a first pass could start with the 3,680 mid-size health care locations and the 2,215 in professional services. How appointment setting works →

Add inbound to your New York outbound

Outbound reaches New York buyers who were not looking. A website and search program for commercial real estate firms catches the ones who are: up to 100 pages at launch and an update every business day. See how it works →

Common questions about New York

How many potential clients are in New York?

The 22-county New York metro has 562,802 business locations. 24,111 have 50–499 employees and 1,686 have 500 or more (Census County Business Patterns, 2023).

Where should a New York commercial real estate campaign start?

The most mid-size locations are in health care (3,680), followed by professional services (2,215).

Who do you call first in New York?

Titles to test first include general and operations managers. The metro has 177,850 of them, plus 89,960 financial managers. The final titles depend on what you sell, and you approve the list before anyone calls.

Nearby markets: Commercial Real Estate in Bridgeport (53 mi), Commercial Real Estate in Allentown (78 mi) and Commercial Real Estate in Philadelphia (81 mi).

Selling to contractors or home-service companies instead? See Abstrakt’s New York page.

Want us to build and work your New York target list?

Get the full New York commercial real estate market brief, or tell us who you sell to and we’ll tell you honestly whether we can reach them.