In a recent episode of the Sales Engagement Podcast, Scott Barker introduced his guests as follows: “A TV producer and a pastor fall into sales…”
Sapper’s VP of Strategy TJ Macke and Adobe’s Head of Commercial Business Development Jason Serota join this episode to discuss all things Ideal Customer Profile. While neither Macke nor Serota comes from traditional business backgrounds, both have learned the value of storytelling in their former careers. This skillset easily lends to impactful sales strategies that convert.
In this episode, Macke and Serota discuss alignment between who buys your product and who you are selling to, the stages of development within your ICP, and the differences between your desired ICP and true ICP.
If you’d like to learn more about the philosophy behind your Ideal Customer Profiles, this episode is for you. Listen to the full podcast here.
