How to Write Marketing Emails for Pandemic-Era Prospects in 2021: A Guide

While established media brands and streaming websites saw significant increases in traffic, many other URLs took hits as people’s digital viewing behaviors changed. Email marketers who couldn’t keep up were left wondering why their content wasn’t converting despite the record number of people online.
How to Write Emails People Will Actually Open

Sapper Consulting details how to build a more direct and personalized marketing strategy. Try these 4 tips to become a welcome sight in your prospect’s inbox.
How to Perfect Your Follow-Up Emails

This article was originally published on Business 2 Community on June 11th, 2018.
Don’t Sleep On These Underrated (Free) Marketing Tools

“If I could only be a fly on the wall and know what potential clients are thinking.” “If only I could act quickly on or even predict shifts in my industry to get the leg up on my competitors.” That technology exists. And it’s called an RSS feed. RSS feeds are a kind of “super” […]
Why You Should Skip Vanity Metrics and Measure These Instead

Discover the benefits of outsourcing your lead generation strategy to specialized services. Find out what circumstances could make outsourcing a plus for you!
Without A Strong Call To Action, Your Marketing Is a Dead End

Having a strong call to action can help engage prospects and win over new customers. Learn about 6 crucial elements to keep in mind while writing the CTAs.
Cubism, Slaughterhouse Five, and Persuasive Sales Copy

Creating persuasive sales copy is important to capturing the attention of prospective clients. Learn how to develop messages that improve your outcomes.
Need Social Media Marketing Tips? Look Around the Dinner Table

Each social media platform caters to different audiences. Learn how to use your family as a blueprint to determine your target audience for each type.
Why Journalists Are Some of The Best Content Marketers

The basic rules of journalism share many similarities to those of content marketing. Read our post to learn more about the overlap between these roles.
Mind Your Marketing Copy. Win More Business

Writing effective marketing copy requires understanding the impact of language and tone. Read today’s post to learn how it can help grow your client list.