How to Write Marketing Emails for Pandemic-Era Prospects in 2021: A Guide
While established media brands and streaming websites saw significant increases in traffic, many other URLs took hits as people’s digital viewing behaviors changed. Email marketers who couldn’t keep up were left wondering why their content wasn’t converting despite the record number of people online.
Sales Emails That Suck: 2020 Edition
Even with the best intentions, some emails miss their mark. Use this article to write better cold emails and avoid the common pitfalls in email marketing.
How to Write Emails People Will Actually Open
Sapper Consulting details how to build a more direct and personalized marketing strategy. Try these 4 tips to become a welcome sight in your prospect’s inbox.
How to Perfect Your Follow-Up Emails
This article was originally published on Business 2 Community on June 11th, 2018.
How to Speak to Your Entire Audience One-on-One
The idea behind personalizing emails to your consumers is to speak as though you are talking to each individual one-on-one.
How To Create Content That Cuts Through The Social Media Noise
This article was originally published on Forbes on June 17th, 2018; written by Rhett Powers.
Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve
Personalizing marketing emails helps boost click-through and conversion rates. Review some dos and don’ts of persona-based marketing now!
How to Write Sales Emails That Get Responses
This article was originally published on Sales & Marketing Management on December 10th, 2018.
Don’t Sleep On These Underrated (Free) Marketing Tools
“If I could only be a fly on the wall and know what potential clients are thinking.” “If only I could act quickly on or even predict shifts in my industry to get the leg up on my competitors.” That technology exists. And it’s called an RSS feed. RSS feeds are a kind of “super” […]
How to Balance Marketing Automation and Personalization
Support your conversion optimization strategy with personal touches and automation techniques using AI. Read these three tips to scale up your results.
5 Proven Strategies for Defining Your Ideal Buyer Persona
Develop customer profiles with our 5 proven strategies for defining your ideal buyer persona. These steps will help create relevant content and communication.
Why You Should Skip Vanity Metrics and Measure These Instead
Discover the benefits of outsourcing your lead generation strategy to specialized services. Find out what circumstances could make outsourcing a plus for you!
Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve
This article was originally published on Sales Hacker. At least 69 percent of businesses invest significant time and money into email marketing, according to a recent survey by business news website The Manifest. But without an engaging, persona-based approach, many of them might just be spinning their wheels on lead generation. Crafting and targeting emails […]
Without A Strong Call To Action, Your Marketing Is a Dead End
Having a strong call to action can help engage prospects and win over new customers. Learn about 6 crucial elements to keep in mind while writing the CTAs.
Cubism, Slaughterhouse Five, and Persuasive Sales Copy
Creating persuasive sales copy is important to capturing the attention of prospective clients. Learn how to develop messages that improve your outcomes.
Need Social Media Marketing Tips? Look Around the Dinner Table
Each social media platform caters to different audiences. Learn how to use your family as a blueprint to determine your target audience for each type.
Why Journalists Are Some of The Best Content Marketers
The basic rules of journalism share many similarities to those of content marketing. Read our post to learn more about the overlap between these roles.
Mind Your Marketing Copy. Win More Business
Writing effective marketing copy requires understanding the impact of language and tone. Read today’s post to learn how it can help grow your client list.