Industries › Fintech & Payments › Salt Lake City
Salt Lake City’s 2 counties hold 36,919 business locations and 707,823 jobs. 2,212 of those locations have 50–499 people on staff. Sapper works out which of them fit your fintech and payments offer, calls the right person first and books the meeting for you.
| Sector | Locations | Jobs | 50–499 employees | 500+ employees | Change since 2022 |
|---|---|---|---|---|---|
| Retail | 3,628 | 75,651 | 307 | 3 | +30 |
| Health care | 3,978 | 81,514 | 208 | 12 | +154 |
| Professional services | 5,433 | 58,008 | 198 | 8 | +122 |
| Restaurants & food service | 2,592 | 49,845 | 191 | 0 | +125 |
| Wholesale trade | 1,719 | 36,733 | 146 | 9 | −37 |
| Insurance | 931 | 13,945 | 43 | 0 | −29 |
| Banks & credit unions | 419 | 14,214 | 29 | 6 | +23 |
Where to start: Retail and health care hold the most mid-size locations, 515 between them. The fastest-growing of these sectors was health care, +154 locations in a year.
| County | All locations | Finance | Health care | Prof. services |
|---|---|---|---|---|
| Salt Lake, UT | 35,732 | 2,472 | 3,832 | 5,321 |
| Tooele, UT | 1,187 | 55 | 146 | 112 |
Where the market sits: Salt Lake County and Tooele County hold 100.0% of the metro’s business locations across 2 counties. Tooele County has 55 finance and 112 professional services locations.
The metro has 208 locations in activities related to credit intermediation, 28 of them in payment and transaction processing. They are calling the same owners and finance teams you are.
What wins: local detail. Mention Salt Lake County or a Salt Lake City sector so the buyer can tell the message is about them.
1. We agree on the accounts firstYou approve the target list. It is exclusive to you.
2. We introduce you, then keep goingPhone first, backed by email, LinkedIn and mail.
3. We qualify before we bookNeed, timing and who else is involved, confirmed.
4. You walk into a warm conversationWith the account history and a confirmed time.
For a fintech or payments company, we build the list around how your buyers take payments today, their size and the sectors your product fits. The Salt Lake City data points to retail first, with 307 locations of 50–499 employees, and the largest share of locations in Salt Lake County. How appointment setting works →
The 2-county Salt Lake City metro has 36,919 business locations. 2,212 have 50–499 employees and 146 have 500 or more (Census County Business Patterns, 2023).
The most mid-size locations are in retail (307), followed by health care (208).
Titles to test first include financial managers. The metro has 5,450 of them, plus 8,660 accountants and auditors. The final titles depend on what you sell, and you approve the list before anyone calls.
Nearby markets: Fintech & Payments in Boise (296 mi), Fintech & Payments in Las Vegas (362 mi) and Fintech & Payments in Denver (371 mi).
Selling to contractors or home-service companies instead? See Abstrakt’s Salt Lake City page.
