Industries › Fintech & Payments › Charleston, WV
279 mid-size companies operate in the Charleston, WV metro, out of 4,719 business locations in 3 counties. Sapper picks the ones that match your fintech and payments offer, gets the right person on the phone and puts the meeting on your calendar.
| Sector | Locations | Jobs | 50–499 employees | 500+ employees | Change since 2022 |
|---|---|---|---|---|---|
| Health care | 663 | 21,230 | 61 | 3 | −33 |
| Retail | 683 | 10,136 | 41 | 0 | −10 |
| Restaurants & food service | 407 | 7,620 | 21 | 0 | +1 |
| Professional services | 443 | 4,815 | 20 | 0 | −1 |
| Wholesale trade | 212 | 2,688 | 9 | 0 | −6 |
| Banks & credit unions | 89 | 1,607 | 6 | 0 | −1 |
| Insurance | 136 | 2,904 | 3 | 0 | ±0 |
Where to start: Health care and retail hold the most mid-size locations, 102 between them. The fastest-growing of these sectors was restaurants & food service, +1 locations in a year.
| County | All locations | Finance | Health care | Prof. services |
|---|---|---|---|---|
| Kanawha, WV | 4,396 | 281 | 603 | 428 |
| Boone, WV | 241 | 8 | 43 | 13 |
| Clay, WV | 82 | 3 | 17 | 0 |
Where the market sits: Kanawha County and Boone County hold 98.3% of the metro’s business locations across 3 counties. By count, Kanawha County leads with 4,396 locations and Boone County follows with 241.
The metro has 0 locations in activities related to credit intermediation, 0 of them in payment and transaction processing. They are calling the same owners and finance teams you are.
What wins: naming the buyer’s problem in their words, then asking one question. A list of services sounds like everyone else in Charleston, WV.
1. We agree on the accounts firstYou approve the target list. It is exclusive to you.
2. We introduce you, then keep goingPhone first, backed by email, LinkedIn and mail.
3. We qualify before we bookNeed, timing and who else is involved, confirmed.
4. You walk into a warm conversationWith the account history and a confirmed time.
For a fintech or payments company, we build the list around how your buyers take payments today, their size and the sectors your product fits. Kanawha County and Boone County hold the most Charleston, WV locations, and health care has the most mid-size ones (61). How appointment setting works →
The 3-county Charleston, WV metro has 4,719 business locations. 279 have 50–499 employees and 10 have 500 or more (Census County Business Patterns, 2023).
The most mid-size locations are in health care (61), followed by retail (41).
Titles to test first include financial managers. The metro has 450 of them, plus 890 accountants and auditors. Which of them fit depends on your offer. You see and approve the Charleston, WV list before the first call.
Nearby markets: Fintech & Payments in Columbus (133 mi), Fintech & Payments in Lexington (157 mi) and Fintech & Payments in Cincinnati (164 mi).
Selling to contractors or home-service companies instead? See Abstrakt’s Charleston, WV page.
