Industries › Cybersecurity › Raleigh
Raleigh’s 3 counties hold 39,252 business locations and 617,511 jobs. 2,164 of those locations have 50–499 people on staff. Sapper works out which of them fit your cybersecurity offer, calls the right person first and books the meeting for you.
| Sector | Locations | Jobs | 50–499 employees | 500+ employees | Change since 2022 |
|---|---|---|---|---|---|
| Professional services | 6,345 | 74,424 | 252 | 13 | +270 |
| Health care | 4,184 | 83,997 | 206 | 8 | +196 |
| Wholesale trade | 1,574 | 35,434 | 120 | 3 | −34 |
| Manufacturing | 776 | 28,751 | 77 | 9 | −6 |
| Finance & insurance | 2,125 | 28,794 | 65 | 9 | −7 |
| Corporate HQs & management offices | 301 | 22,071 | 45 | 10 | −9 |
| Legal services | 765 | 6,080 | 19 | 0 | +6 |
Where to start: Professional services has the deepest mid-size list here (252 locations) and employs 74,424 people in the metro. Professional services grew most: +270 locations from 2022 to 2023, ahead of health care (+196).
| County | All locations | Finance | Health care | Prof. services |
|---|---|---|---|---|
| Wake, NC | 33,873 | 1,896 | 3,720 | 5,909 |
| Johnston, NC | 4,151 | 190 | 377 | 345 |
| Franklin, NC | 1,228 | 39 | 87 | 91 |
Where the market sits: Wake County and Johnston County hold 96.9% of the metro’s business locations across 3 counties. Franklin County is third, with 1,228 locations, 87 of them in health care.
The metro has 1,278 computer systems design and related firms, 644 of them classified as computer systems design. Raleigh’s IT managers hear from many of them, so a generic first message gives them no reason to reply.
What wins: a sector-specific opener. A professional services buyer should hear a problem from their own work in the first sentence.
1. We agree on the accounts firstYou approve the target list. It is exclusive to you.
2. We introduce you, then keep goingPhone first, backed by email, LinkedIn and mail.
3. We qualify before we bookNeed, timing and who else is involved, confirmed.
4. You walk into a warm conversationWith the account history and a confirmed time.
For a cybersecurity campaign, we build the list with you around company size, the sectors you know and the compliance pressure your service answers. The Raleigh data points to professional services first, with 252 locations of 50–499 employees, and the largest share of locations in Wake County. How appointment setting works →
The 3-county Raleigh metro has 39,252 business locations. 2,164 have 50–499 employees and 82 have 500 or more (Census County Business Patterns, 2023).
The most mid-size locations are in professional services (252), followed by health care (206).
Titles to test first include IT managers and directors as well as security staff. The metro has 6,010 IT managers and 2,510 information security analysts. The final titles depend on what you sell, and you approve the list before anyone calls.
Nearby markets: Cybersecurity in Greensboro (68 mi), Cybersecurity in Charlotte (130 mi) and Cybersecurity in Richmond (139 mi).
If your buyers are Raleigh contractors or home-service companies, Abstrakt’s Raleigh page covers that market.
