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Commercial Real Estate Lead Generation in Richmond, VA

Across 17 counties, the Richmond metro counts 33,589 business locations employing 575,588 people. The 1,857 with 50–499 employees are the starting pool for a commercial real estate campaign, and Sapper works them by phone first.

Get the Richmond market brief

Or talk through your Richmond target list →

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Richmond by the numbers

33,589

business locations in the Richmond metro (Census, 2023)

1,857

have 50–499 employees

15,770

general and operations managers in the metro

3,480

financial managers in the metro

What this means for your outreach: Between 2022 and 2023 the metro added 356 business locations. Of today’s 33,589, 5.5% have 50–499 employees. That slice is where list building for a commercial real estate campaign starts.

Where Richmond’s tenant buyers are

Sector	Locations	Jobs	50–499 employees	500+ employees	Change since 2022
Health care	3,879	84,869	259	11	+184
Construction	3,633	39,511	133	4	+24
Professional services	3,963	40,955	121	3	+103
Wholesale trade	1,478	28,459	103	3	−22
Finance & insurance	1,959	50,214	72	19	−45
Corporate HQs & management offices	234	23,875	40	11	−17
Information	536	10,004	33	4	+2

Where to start: Health care has the deepest mid-size list here (259 locations) and employs 84,869 people in the metro. Health care added the most locations between 2022 and 2023 (+184).

Richmond by county

County	All locations	Finance	Health care	Prof. services
Henrico, VA	9,754	751	1,276	1,268
Chesterfield, VA	8,257	462	1,130	984
Richmond city, VA	6,530	374	631	990
Hanover, VA	3,413	148	326	303
Goochland, VA	756	40	40	94

Where the market sits: Henrico County and Chesterfield County hold 53.6% of the metro’s business locations across 17 counties. By count, Henrico County leads with 9,754 locations and Chesterfield County follows with 8,257.

Titles to test in Richmond

15,770

general and operations managers, 6% more per job than the US average

3,480

financial managers, about the US average per job

920

property and real estate managers, 31% fewer per job than the US average

What it suggests: Richmond has a higher-than-average concentration of general and operations managers: 6% more per job than the US. That makes the title worth testing when it matches what you sell.

Who you’re up against

The metro has 681 real estate agent and broker offices, 1,672 real estate locations overall. That is the field competing for time with Richmond’s owners and CFOs.

What wins: local detail. Mention Henrico County or a Richmond sector so the buyer can tell the message is about them.

From Richmond target list to booked meeting

1. We agree on the accounts first

You approve the target list. It is exclusive to you.

2. We introduce you, then keep going

Phone first, backed by email, LinkedIn and mail.

3. We qualify before we book

Need, timing and who else is involved, confirmed.

4. You walk into a warm conversation

With the account history and a confirmed time.

For a commercial real estate firm, we build the list around the property types and company sizes you work with, and the people who make space decisions. Henrico County and Chesterfield County hold the most Richmond locations, and health care has the most mid-size ones (259). How appointment setting works →

Add inbound to your Richmond outbound

Outbound reaches Richmond buyers who were not looking. A website and search program for commercial real estate firms catches the ones who are: up to 100 pages at launch and an update every business day. See how it works →

Common questions about Richmond

How many companies in Richmond could buy what you sell?

The 17-county Richmond metro has 33,589 business locations. 1,857 have 50–499 employees and 92 have 500 or more (Census County Business Patterns, 2023).

Which sector should a commercial real estate campaign in Richmond start with?

The most mid-size locations are in health care (259), followed by construction (133).

Who do you call first in Richmond?

Titles to test first include general and operations managers. The metro has 15,770 of them, plus 3,480 financial managers. Which of them fit depends on your offer. You see and approve the Richmond list before the first call.

Nearby markets: Commercial Real Estate in Virginia Beach (95 mi), Commercial Real Estate in Washington, DC (95 mi) and Commercial Real Estate in Baltimore (128 mi).

Selling to contractors or home-service companies instead? See Abstrakt’s Richmond page.

Want us to build and work your Richmond target list?

Download the Richmond commercial real estate market brief, or book a call and we’ll walk through your target list for the metro.