Industries › Commercial Real Estate › Houston
If you sell to Houston companies, your market is 162,055 business locations across 10 counties, and 9,643 of them have 50–499 employees. Sapper turns that list into booked meetings, phone first.
| Sector | Locations | Jobs | 50–499 employees | 500+ employees | Change since 2022 |
|---|---|---|---|---|---|
| Health care | 20,054 | 401,276 | 970 | 70 | +1,114 |
| Professional services | 22,233 | 242,722 | 758 | 50 | +586 |
| Construction | 12,022 | 223,170 | 741 | 53 | +217 |
| Wholesale trade | 9,596 | 155,666 | 570 | 21 | −34 |
| Corporate HQs & management offices | 1,166 | 123,697 | 277 | 54 | −42 |
| Finance & insurance | 9,720 | 102,510 | 270 | 20 | −139 |
| Information | 2,535 | 42,606 | 158 | 9 | +25 |
Where to start: In Houston, the second-deepest mid-size list is professional services (758), after health care (970). The fastest-growing of these sectors was health care, +1,114 locations in a year.
| County | All locations | Finance | Health care | Prof. services |
|---|---|---|---|---|
| Harris, TX | 111,215 | 6,760 | 13,458 | 15,597 |
| Fort Bend, TX | 18,519 | 976 | 2,820 | 2,927 |
| Montgomery, TX | 15,014 | 1,024 | 1,766 | 2,090 |
| Brazoria, TX | 6,650 | 380 | 982 | 639 |
| Galveston, TX | 6,597 | 394 | 728 | 645 |
Where the market sits: Harris County and Fort Bend County hold 80.1% of the metro’s business locations across 10 counties. By count, Harris County leads with 111,215 locations and Fort Bend County follows with 18,519.
The metro has 2,582 real estate agent and broker offices, 7,837 real estate locations overall. That is a lot of outreach competing for the same attention, so the first message has to be specific.
What wins: specificity. Lead with one sector and one problem the buyer recognizes, not a list of services.
1. We agree on the accounts firstYou approve the target list. It is exclusive to you.
2. We introduce you, then keep goingPhone first, backed by email, LinkedIn and mail.
3. We qualify before we bookNeed, timing and who else is involved, confirmed.
4. You walk into a warm conversationWith the account history and a confirmed time.
For a commercial real estate firm, we build the list around the property types and company sizes you work with, and the people who make space decisions. In Houston, a first pass could start with the 970 mid-size health care locations and the 758 in professional services. How appointment setting works →
The 10-county Houston metro has 162,055 business locations. 9,643 have 50–499 employees and 493 have 500 or more (Census County Business Patterns, 2023).
The most mid-size locations are in health care (970), followed by professional services (758).
Titles to test first include general and operations managers. The metro has 97,320 of them, plus 18,570 financial managers. Which of them fit depends on your offer. You see and approve the Houston list before the first call.
Nearby markets: Commercial Real Estate in Austin (147 mi), Commercial Real Estate in San Antonio (190 mi) and Commercial Real Estate in Dallas (225 mi).
Abstrakt, Sapper’s parent company, covers Houston contractors and home-service companies on its Houston page.
