Intro to Effective
Lead Generation
Cold calling is a grind and email marketing is expensive. Even if you have resources to dedicate, it’s hard to be confident you are executing and managing it properly.
We’ve consolidated hundreds of resources to provide you with an action plan that will help you evaluate your current lead gen activities while scaling faster and cheaper than ever before.
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What does lead generation look like for your company?
An effective lead generation strategy can make all the difference in whether your company is growing or shrinking. Yet starting the lead generation process can be intimidating and very confusing.
What should we do?
Where do I start?
What strategy is right for my business?
How much should I spend?
What kind of return should I see?
Whether you’re just getting started in the world of lead generation or are looking for better results from your existing efforts, this guidebook covers all these concerns with a wide range of tips and strategies to help you generate more leads.
The Power of Email Prospecting
Because of its targeting and segmenting possibilities, email marketing helps you tailor your potential client’s journey from awareness through conversion. By sending high-value content directly to his or her inbox on a regular basis, you create a relationship that helps transform a cold lead into a hot one.
Trackable + Effective + Tailored = 4,300% ROI*
According to the Direct Marketing Association, email had an ROI of ~4,300%. With all of the automation and analytics tools available for email, you can quickly determine what strategies are working for your campaign and make changes as needed. Read our blog post about why zeroing in on your email strategy is the fastest way to success in 2019!
The Importance of Making Your 1st Sales Interaction a Phone Call
The One Call Close 10-video series breaks down every step of your discovery sales call. All the way from navigating the first 30 seconds, to sending out the contract.
These tactics are used on a daily basis by our own sales team, contributing to our incredible growth, and even landing us on the Inc. 500.
This is not a framework. This is not “some things to think about.” This is a step-by-step process for having a call with a complete stranger and closing a deal before you hang up the phone.
Questions You Should Be Asking When You Evaluate Lead Generation Companies
A solid lead generation strategy can make all the difference in whether your company is growing or shrinking. Don’t settle for the cheapest or the flashiest options.
“Look for the partner that focuses on generating new customers, not leads.”
– Jeff Winters, CEO of Sapper Consulting
This guide tells you exactly what to ask when looking for a lead generation company. Use these questions to help you find the right lead gen company that will work with your organization and get to the results you want.
Client Results:
Managed IT Services Provider Scales Nationally With Sapper
TeamLogic IT is an outsourced managed IT franchise based in Portland Maine with over 100 locations across the country. Since their engagement, we’ve generated thousands of meetings and millions in revenue for their organization. TeamLogic considers our partnership the best money spent in terms of growing their business!
“I was worried about the expense before I started, but it’s been the best $ I’ve ever spent on any marketing campaign in any business I’ve ever had. The quality of the prospects are better when compared to other marketing efforts.”
– Ray Bayer, President of TeamLogic IT
Work With Sapper
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There’s no CRM, email automation tool, or cold-calling team required when you work with Sapper. We book your appointments and simply send you calendar invites with your future clients.
You click accept. You show up. You close deals.