How Remote Work has Impacted B2B Sales Environments

Most high-level sales reps are used to in-person selling opportunities. As the world has transitioned to digital sales, adjustments are necessary to remain competitive.
Unpacking Content Governance

Content governance is one of those topics that get lots of theory and little application (or often any consideration at all). Without a consistent practice of content governance, your team will lack the ability to identify, prioritize, create, organize and optimize sequences across the organization.
10 Tips to Create Effective Outbound Prospecting Emails

Convincing strangers to give you 30 minutes of their time is a challenge; convincing strangers that are not actively looking for your product, may not have heard of your company, or even be aware of their own business obstacles, on the other hand, can be impossible. And yet, this is a circumstance shared by most of your sales reps.
Crafting Competitive Prospecting Sequences

The purpose of prospecting isn’t to pitch a sale, but to create enough doubt about how I do work today that I’ll listen to a new way. This paradigm shift is the nucleus of the Sapper approach to building sales sequences.
Understanding the Spectrum of Reward in your Inbound Workflow

Here’s how your organization can set up a holistic lead capture funnel that prioritizes warm leads without losing sight of those still-convertible, but not quite ready prospects.
Your B2B Pipeline is Sitting on a Goldmine of Untapped Leads

Every marketing campaign generates more interest than leads. The majority of prospects slip through your fingers and fall back into that never-ending well of “could-have-been’s.” But are they really Closed Lost?
Is Your Sales Tech Stack Increasing Efficiency or Wasting Money?

Every new sales tool promises to improve operations – but is the juice worth the squeeze?
How to Mitigate Risk With a Risk Burndown

Owning a business will always involve some risk. But you can work to preemptively address it with the risk burndown method. Here’s how.
Don’t Let the Holidays Freeze your Sales Pipeline

5 ways to use urgency to sidestep holiday obstacles, hit your Q4 goals, and fill your pipeline for 2021.
Your Audience Retains Only 10% of Your Message; Here’s How to Fix It.

Let’s play a game; what comes to mind when you read these sentences?
How to Start Off 2021 for Pandemic Recovery

Sales teams are still reeling from a year full of uncertainty thanks to a global pandemic. The responsiveness of successful organizations in the next few months will make or break your 2021 pipeline, making it vital to recover now from the hits you took last year.
How We Made Our Sales Training More Effective by Making It Harder

Effective training is critical for the development of a successful sales team. Discover how we boosted our sales by nearly 70% with these four methods.
How to Upgrade Your Sales Enablement Program for Better Revenue

Sapper Consulting details four sales enablement strategies to empower your team. Read how to upgrade your sales enablement program for better revenue.
12 Keynote Sales Speakers You Shouldn’t Miss

This article was originally published on Marketing Insider Group on April 9th, 2019.
How to Bounce Back When a Big Client Calls It Quits

Bounce back when a big client calls it quits with our 3 steps to fill your sales pipeline with new clients. These sales tips will help you recover in no time.
Radical Candor Is The Cure To The Sales Ethics Crisis

Shift your company culture to one of honesty & keep your team on an ethical path to success by implementing radical candor. Here are 4 ways to think about it.
6 Do’s and Dont’s of Post-Pandemic Sales Pipeline Management

This article was originally published in Saleshacker on Aug 19 2020.
How to Keep Closing B2B Deals During the Pandemic

The pandemic will pass eventually, but that doesn’t mean you can afford to stop selling and wait for better times.
3 Best Practices for Growing Your MSP: Read Or Miss Out

The high demand for help from MSPs makes this a great time to be in the industry. But as market pressure increases, how can you stand out from your competition?
How to Psychologically Segment Audiences to Better Connect Via Email

Taking a psychologically segmented approach to emails and other marketing pieces forces you to focus on your customer’s needs. And guess what? They’ll know it and respond.
After all, buyers are a whole lot savvier than they used to be. They’ll put their money toward companies that listen, even if the organizations are less qualified on paper than others.
You might be new to this method of using psychology to increase your customer service through communications venues, but it will become second nature if you practice it regularly.
Modern Day Sales: 8 Ways Companies are Changing the Future of Sales

If you are a small to medium-sized business, you may be contemplating how to transform your sales team to maximize the results from lead generation and customer acquisition activities while minimizing sales resources. Consider these eight ways that companies are leveraging tech to change the sales process so that you can emulate their success.
Keeping It Personal: 4 Steps to Improve Sales Prospecting

You can’t qualify or convert leads you don’t have in the first place. Here are four ways to attract them by making it personal.
Shrink Your Sales Cycle With a Few Short Steps

Want to shorten your sales cycle? You need hotter leads.
Artificial Intelligence and the Future of B2B Sales

Increase productivity with the use of AI technology automating your “to-do” lists. We detail 3 key areas to integrate machine-learning into your sales process.
7 Tips to Align Sales & Marketing for Increased Revenue

Are you trying to better align your sales and marketing teams? Read these 7 tips to help your separate teams work together to start increasing revenue!
4 Ways to Maintain Sales Momentum, Even in a Crisis

More than 50% of employees are working from home right now as a result of the COVID-19. View these 4 ways to maintain sales momentum during the crisis!
How to Sell to Leads During and After COVID-19

COVID-19 has upended life and the way companies do business in many ways. Learn how your company can sell to leads during and after the current crisis.
4 Ways to Empower Your SDR

Sales development representatives can help transition your leads to the next step of the sales funnel. Learn 4 simple step you can take to help your SDRs.
How to Bounce Back After Conference Season

The current crisis has changed world as we know it and with it comes new challenges. Learn 4 ways to redirect your sales efforts during conference season.
How to Transition your Sales Meetings from In-Person to Virtual

In light of the current situation, companies are moving their work remotely. Learn 7 tips for transitioning your sales meetings from in-person to virtual.
How to Recession Proof Your Business

Learn how successful companies thrive before, during, and even after a recession. We cover 5 ways to plan for success in times of economic uncertainty.
How to Triple Your Sales Meetings

Writing effective cold emails can seem intimidating, but it doesn’t have to be. Read our guide on using them to triple your sales and secure new clients.
Shorten your Sales Cycle in 3 Simple Steps

When it comes to drafting content to achieve sales goals, quality often outweighs quantity. Read about 3 tactics you can use to shorten the sales cycle.
Is Your Startup Losing Top Sales Talent? Here’s How to Fix It

This article was originally published on SelfGrowth.com. The No. 1 reason companies lose their sales talent is that they’re deal killers. Let me explain. In my experience, there are two kinds of companies: those that will do what they can to close deals and those that resist deals entirely. Businesses in that second group are […]
Building a Sales Team? Here’s How to Do It Successfully.

If you want your business to grow, you should focus on developing effective strategies. Learn 3 tips for building a successful sales team!
Lessons from Sales Consultants: 4 Creative Ways to Motivate Your Sales Team

Since sales people face a stressful work environment, managers need to guide their staff through the ups and downs. Use these 4 tips to inspire your team.
How to Find the Right Tech Solution? Study It

Choosing the right tech solutions for your business requires thorough research and testing. Take these 4 factors into consideration during this process.
So Your Biggest Customer Is Breaking Up With You

Losing a bigger client is never easy, but counteracting the loss is key. Learn the signs to look out for as well as 3 steps you can take to mitigate the loss.
Why Discovery Sales Meetings Shouldn’t Happen In-Person

Learn why in-person sales meetings are an inefficient approach for prospective clients. Here, you’ll learn ways to navigate these waters more effectively.
The Most Overlooked, Stupid Sales Tips

Details are an often overlooked component of successful sales. Discover quality resources to use, so you can produce & maintain an error-free copy every time.
How Many Follow Ups Does It Take To Make a Sale?

Following up can help you avoid the shotgun marketing approach. Use our sales follow up strategies for an improved response rate!
How to Generate Leads for Software Development Projects

The demand for outsourced software development is at an all-time high. Use these strategies to generate more leads for software development projects!
What Top Lead Generation Companies Do That Others Don’t

Choosing a lead generation company? Learn four strategies that contribute to the success of top lead generation businesses.
Referrals Won’t Sustain Your MSP Sales Pipeline

While referral business might be easier to close, it can be one of the most difficult to come by. Discover 4 tips for getting results from other options.
Ditch Your Sales Pitch and Focus On Your “Why”

When it comes to sales, figuring out your why can help you explain how your product or service can benefit people. Read the full article to learn more.
How Clever Sales Teams Can Save Tech Startups

Clever salespeople can adapt to unexpected situations quickly and are prepared to ask tougher questions. Learn why wit is a valued trait in tech startups.
How (and How Not) To Use Gamification To Motivate Your Sales Team

Companies are turning to gamification to help boost engagement and productivity of sales teams. Learn about the do’s and dont’s of using this strategy.