Prospecting Plans: Filling A Gap in Sales Engagement Strategy

How do you make sure you’re focused on the right accounts, engaging the right number and mix of prospects, and ensuring each prospect makes it into the right sequence? Download the eBook to find out.
(un)Common Logic Success Story

(un)Common Logic wanted to grow their business, but didn’t have enough time to spend on prospecting. Other marketing and lead generation agencies were unsuccessful at securing quality leads, so they decided to give Sapper a try.
How to Generate Leads for Software Development Projects

Learn and apply our top three strategies to stand out in a crowded market and generate more leads for software development projects.
4 Tactics to Revive Old Leads

Learn which leads in your pipeline have the highest chance of converting, four tactics to re-engage them, and more.
Client Testimonial: Full Pipeline

After working with Sapper for just eight months, Intelligent Product Solutions secured more sales introductions than in their last few years of business. With a full pipeline, we are helping to create sustainable growth for IPS.
Client Testimonial : 50% ROI

Working with Sapper for just a few short months, Thames Management Resources secured several new clients and achieved 50% ROI.
10 Tips to Create Effective Outbound Prospecting Emails

Convincing strangers to give you 30 minutes of their time is a challenge; convincing strangers that are not actively looking for your product, on the other hand, can be impossible. Download this cheat sheet and learn 10 tips you can implement to create more effective prospecting emails.
6 Tactics to Generate Leads for Niche B2B Businesses

Successful lead generation is a complex process for any industry, but lead generation within a hyper-targeted niche requires extra attention. Download the cheat shee to learn 6 lead generation tactics for niche businesses.
Sales Enablement 101

Sales enablement is, in short, setting your sales team up for success with the resources they need to efficiently close deals…
LinkedIn is Not a Lead Generation Engine

Don’t get us wrong. LinkedIn is a fantastic tool…but it’s not a lead generation engine.
Case Study : Developing Pipeline During a Pandemic

In this case study, learn how we provided consistent leads despite the many obstacles of 2020.
Four Successful Ways to Combine Inbound and Outbound Marketing

How to truly combine your inbound and outbound marketing efforts so that they sing in harmony!
What Successful Cold Email Campaigns Have in Common

This article was originally published on Sales & Marketing Management on May 11th, 2018.
How to Synergize your Inbound and Outbound Sales Techniques

Combining inbound and outbound methods help you to optimize your prospect’s buying journey. Using a mixture of strategies attracts prospects like bees to honey.
Are You Obsessing Over the Wrong Outbound Marketing Elements?

By addressing a buyer’s true needs instead of trying to win a sale and make money, you position yourself as a trusted partner.
How to Prep for Prescriptive Analytics and Boost Your Lead Gen Success

How will prescriptive analytics guide lead generation in the coming years?
Why You Should Skip Vanity Metrics and Measure These Instead

Discover the benefits of outsourcing your lead generation strategy to specialized services. Find out what circumstances could make outsourcing a plus for you!
When to Expect Results From Outbound Digital Marketing

Outbound produces statistically significant data points quickly, but you still need to be patient. Learn about what you can expect from a typical campaign.