Is Cold Calling Dead?

Cold calling has long been a contentious topic among business owners, marketers, and sales professionals. While this popular technique has historically been a mainstay for outbound marketing, more recently marketers are wondering….is cold calling dead?

How to Stand Out as a Legacy Business

Companies that have been in business for extended periods of time face a marketing dilemma. Does focusing on legacy serve to make the business feel stale in the context of newer competition? Or does it set the business apart as a bellwether who is stable and dependable?

How Your Outdated Website is Hurting Your SMB’s Credibility

Websites influence 97% of clients’ purchasing decisions. While you might think that this is a no-brainer, many B2B organizations devalue the impact of their own website. In this blog post, we’ll outline some of the common mistakes B2B SMB’s make on their websites that hurt their credibility.

Understanding Segmentation

Mailchimp found that segmented campaigns boosted open rates by 14 percent, while increasing clicks, minimizing spam flags, and lowering bounce rates. But how do you actually segment your emails? And what strategies can you leverage to create amazing segmented email campaigns that virtually click themselves?

Top 10 Marketing Mistakes Made by SMBs

Obstacles are par for the course in marketing your SMB but finding (and iterating) a system that works for you is critical to beat your competition and grow sustainably.

How to Write Marketing Emails for Pandemic-Era Prospects in 2021: A Guide

While established media brands and streaming websites saw significant increases in traffic, many other URLs took hits as people’s digital viewing behaviors changed. Email marketers who couldn’t keep up were left wondering why their content wasn’t converting despite the record number of people online.

A Beginners Guide to Retargeting

Retargeting keeps your brand in front of potential customers as they browse the web. Learn more about this powerful advertising tool now!

The Most Overlooked, Stupid Sales Tips

Details are an often overlooked component of successful sales. Discover quality resources to use, so you can produce & maintain an error-free copy every time.

B2B Leads and the Email Wild West

Properly navigating the B2B space can have a significant impact on your lead generation success. Discover 5 factors to focus on as you develop your approach.