Cold calling has long been a contentious topic among business owners, marketers, and sales professionals. While this popular technique has historically been a mainstay for outbound marketing, more recently marketers are wondering….is cold calling dead?
Companies that have been in business for extended periods of time face a marketing dilemma. Does focusing on legacy serve to make the business feel stale in the context of newer competition? Or does it set the business apart as a bellwether who is stable and dependable?
Websites influence 97% of clients’ purchasing decisions. While you might think that this is a no-brainer, many B2B organizations devalue the impact of their own website. In this blog post, we’ll outline some of the common mistakes B2B SMB’s make on their websites that hurt their credibility.
Mailchimp found that segmented campaigns boosted open rates by 14 percent, while increasing clicks, minimizing spam flags, and lowering bounce rates. But how do you actually segment your emails? And what strategies can you leverage to create amazing segmented email campaigns that virtually click themselves?
A more casual tone might be just what you need to connect and build relationships with your audience.
In this blog, we’ll help you understand whether your tone is off, how to determine the best tone for your organization, and how to implement that tone.
Obstacles are par for the course in marketing your SMB but finding (and iterating) a system that works for you is critical to beat your competition and grow sustainably.
While established media brands and streaming websites saw significant increases in traffic, many other URLs took hits as people’s digital viewing behaviors changed. Email marketers who couldn’t keep up were left wondering why their content wasn’t converting despite the record number of people online.
Social could be the missing ingredient from your B2B marketing strategy and you don’t need to go viral to make an impact.
Retargeting keeps your brand in front of potential customers as they browse the web. Learn more about this powerful advertising tool now!
Are you trying to better align your sales and marketing teams? Read these 7 tips to help your separate teams work together to start increasing revenue!
Sapper Consulting is honored to be recognized in the Inc. 5000 as one of the most successful companies in the Midwest. Learn more about our rankings today.
When used effectively, LinkedIn can increase brand awareness, sales funnels, and revenue. Learn how to optimize your presence and build credibility today.
Guide to finding qualified leads
Guide to Lead Generation
Lead nurturing encourages relationship development with buyers at every stage of the sales funnel. Help your sales team get more qualified leads in 3 steps.
With the wide range of resources available, cold outreach and calling have changed drastically. Learn how to use this information to increase your closing rate.
Art schools teach valuable skills that allow for innovation and growth. Learn 4 reasons why more startups are hiring art students!
Details are an often overlooked component of successful sales. Discover quality resources to use, so you can produce & maintain an error-free copy every time.
Properly navigating the B2B space can have a significant impact on your lead generation success. Discover 5 factors to focus on as you develop your approach.
While competitive, email is still one of the best options for marketing. Discover five reasons email lead generation is so effective.