Understanding the Difference Between Types of Leads

When evaluating your lead generation options, there’s a lot to consider. For instance, the cost, the method, and the number of leads are all important factors. But what about the type of lead you are receiving? Understanding what your lead gen provider is offering is vital for your success.

How Much Should You Pay For Leads?

Cost per lead varies widely by industry, target market, and lead quality…So how do you evaluate fair prices while still generating quality leads?

The Myths of Outbound Lead Generation

Outbound marketing hasn’t always had the best reputation. From snake oil salesmen promising hundreds of quality leads, to the occasionally intrusive nature of outbound tactics, outbound methods make many marketers hesitate. In this blog post, we’ll separate fact from fiction.

Is Cold Calling Dead?

Cold calling has long been a contentious topic among business owners, marketers, and sales professionals. While this popular technique has historically been a mainstay for outbound marketing, more recently marketers are wondering….is cold calling dead?

Case Study: Marketer Achieves 200% ROI

Learn how marketer Square360 generated 200% ROI while working with Sapper Consulting. Because Sapper consistently provided quality leads that had both the need and budget, Square360 signed an additional two clients within their first year of working with Sapper.

10 Reasons Your Prospecting Activities Aren’t Generating Interest

Reaching out to the right lead, with the right messaging, at exactly the right time can feel like wandering through a labyrinth. If you’re just getting started with your own lead generation engine or you’re having trouble finding the gaps in your campaign, below are ten common pitfalls that may be impacting your results.

Prospecting is a Waste of Your Time

The average salesperson spends a mere one-quarter of their day actually selling your product or service. The rest is spent on tasks like prospecting. What if we told you this never-ending prospecting battlefield was a waste of your time?

How to Connect with Decision Makers

Reaching your decision maker will make or break your lead generation campaign. These three strategies can help you to cut through the noise, get to the point, and turn cold prospecting from radio silence into a significant opportunity.

Best Email Subject Lines for B2B Prospecting

Believe it or not, around 50 percent of people choose to read, ignore, or flag emails based solely on the subject line. No matter how perfect your copy is, a single subject line mistake can tank your entire campaign.

Hate Cold Calling? Try These 5 Tactics Instead.

Diversifying your outreach approach can help you to yield optimal results in your lead generation strategy. There are dozens of lead generation strategies that require less manpower while yielding the same (if not better) results as cold calling.

Q&A with Sapper’s Sales Development Expert

In this article, Sapper’s resident SDR expert Brian Mueller sits down with us to answer your most pressing questions on all things sales development. Whether you’re an SDR, you manage an SDR, or are considering hiring or outsourcing an SDR, this article is for you.

How to Improve your Prospect Data

Prospect data and list hygiene are some of the most important, but often overlooked, variables in any outbound sales and marketing strategy. In fact, they are vitally important in determining your email deliverability.

Anatomy of a Lead Generation Provider

Hire the best lead generation service for your needs and maximize your business efforts. We’ve outlined the inner workings of a lead generation provider here.

How to Psychologically Segment Audiences to Better Connect Via Email

Taking a psychologically segmented approach to emails and other marketing pieces forces you to focus on your customer’s needs. And guess what? They’ll know it and respond.

After all, buyers are a whole lot savvier than they used to be. They’ll put their money toward companies that listen, even if the organizations are less qualified on paper than others.

You might be new to this method of using psychology to increase your customer service through communications venues, but it will become second nature if you practice it regularly.

Don’t Sleep On These Underrated (Free) Marketing Tools

“If I could only be a fly on the wall and know what potential clients are thinking.” “If only I could act quickly on or even predict shifts in my industry to get the leg up on my competitors.” That technology exists. And it’s called an RSS feed. RSS feeds are a kind of “super” […]

Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve

This article was originally published on Sales Hacker. At least 69 percent of businesses invest significant time and money into email marketing, according to a recent survey by business news website The Manifest. But without an engaging, persona-based approach, many of them might just be spinning their wheels on lead generation. Crafting and targeting emails […]

How to Triple Your Sales Meetings

Writing effective cold emails can seem intimidating, but it doesn’t have to be. Read our guide on using them to triple your sales and secure new clients.

The Ultimate Survival Guide to Lead Generation

40% of companies report a decreasing effectiveness of outbound marketing within the last 5 years. Luckily, our latest guide includes the recipe for achieving consistent outbound success.

4 Steps to Finding Qualified Leads

100 OK leads or 20 incredible leads? The answer is pretty unanimous, but getting to the latter isn’t always clear. This guide discusses the top 4 strategies to spend less time chasing bad leads.

B2B Leads and the Email Wild West

Properly navigating the B2B space can have a significant impact on your lead generation success. Discover 5 factors to focus on as you develop your approach.