Hate Cold Calling? Try These 5 Tactics Instead.

Diversifying your outreach approach can help you to yield optimal results in your lead generation strategy. There are dozens of lead generation strategies that require less manpower while yielding the same (if not better) results as cold calling.

Q&A with Sapper’s Sales Development Expert

In this article, Sapper’s resident SDR expert Brian Mueller sits down with us to answer your most pressing questions on all things sales development. Whether you’re an SDR, you manage an SDR, or are considering hiring or outsourcing an SDR, this article is for you.

How to Improve your Prospect Data

Prospect data and list hygiene are some of the most important, but often overlooked, variables in any outbound sales and marketing strategy. In fact, they are vitally important in determining your email deliverability.

Anatomy of a Lead Generation Provider

Hire the best lead generation service for your needs and maximize your business efforts. We’ve outlined the inner workings of a lead generation provider here.

How to Psychologically Segment Audiences to Better Connect Via Email

Taking a psychologically segmented approach to emails and other marketing pieces forces you to focus on your customer’s needs. And guess what? They’ll know it and respond.

After all, buyers are a whole lot savvier than they used to be. They’ll put their money toward companies that listen, even if the organizations are less qualified on paper than others.

You might be new to this method of using psychology to increase your customer service through communications venues, but it will become second nature if you practice it regularly.

Don’t Sleep On These Underrated (Free) Marketing Tools

“If I could only be a fly on the wall and know what potential clients are thinking.” “If only I could act quickly on or even predict shifts in my industry to get the leg up on my competitors.” That technology exists. And it’s called an RSS feed. RSS feeds are a kind of “super” […]

Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve

This article was originally published on Sales Hacker. At least 69 percent of businesses invest significant time and money into email marketing, according to a recent survey by business news website The Manifest. But without an engaging, persona-based approach, many of them might just be spinning their wheels on lead generation. Crafting and targeting emails […]

How to Triple Your Sales Meetings

Writing effective cold emails can seem intimidating, but it doesn’t have to be. Read our guide on using them to triple your sales and secure new clients.

The Ultimate Survival Guide to Lead Generation

40% of companies report a decreasing effectiveness of outbound marketing within the last 5 years. Luckily, our latest guide includes the recipe for achieving consistent outbound success.

4 Steps to Finding Qualified Leads

100 OK leads or 20 incredible leads? The answer is pretty unanimous, but getting to the latter isn’t always clear. This guide discusses the top 4 strategies to spend less time chasing bad leads.

B2B Leads and the Email Wild West

Properly navigating the B2B space can have a significant impact on your lead generation success. Discover 5 factors to focus on as you develop your approach.