An environment with more emails and increased engagement means heightened competition for B2B marketers. To reap the benefits of the email, you’ll have to get ahead of the crowd. That’s why you must refresh your approach.
Despite the rise of social media platforms, AI chatbots, and texting, email is still one of the most powerful tools in your sales arsenal. Not only do email campaigns create $44 for every $1 spent, but nearly 60 percent of marketers admit email is their single biggest driver of ROI. Unfortunately, every other salesperson is […]
While established media brands and streaming websites saw significant increases in traffic, many other URLs took hits as people’s digital viewing behaviors changed. Email marketers who couldn’t keep up were left wondering why their content wasn’t converting despite the record number of people online.
How to truly combine your inbound and outbound marketing efforts so that they sing in harmony!
The new partnership between Flip the Script and REGIE promises to bring more ROI to email campaigns than ever. Read more about this AI-driven campaign.
This article was originally published on Sales & Marketing Management on May 11th, 2018.
Email marketing success is the result of compound work, effort piling on top of effort, or “stacking”. Here is how we protect our successes from the decay of time.
Taking a psychologically segmented approach to emails and other marketing pieces forces you to focus on your customer’s needs. And guess what? They’ll know it and respond.
After all, buyers are a whole lot savvier than they used to be. They’ll put their money toward companies that listen, even if the organizations are less qualified on paper than others.
You might be new to this method of using psychology to increase your customer service through communications venues, but it will become second nature if you practice it regularly.
Personalizing marketing emails helps boost click-through and conversion rates. Review some dos and don’ts of persona-based marketing now!
This article was originally published on Sales & Marketing Management on December 10th, 2018.
While personalized emails can help customers feel more valued, businesses need to ensure they aren’t crossing a line. Read the full article to learn more.
This article was originally published on Sales Hacker. At least 69 percent of businesses invest significant time and money into email marketing, according to a recent survey by business news website The Manifest. But without an engaging, persona-based approach, many of them might just be spinning their wheels on lead generation. Crafting and targeting emails […]
Writing effective cold emails can seem intimidating, but it doesn’t have to be. Read our guide on using them to triple your sales and secure new clients.
Marketing emails continue to be one of the best ways to generate and convert leads. Discover 5 reasons you should reinvest in this digital marketing tool.
Cold prospecting remains a big part of many business sales strategies. Learn about the advantages and disadvantages of cold calling in today’s article.
Having a strong call to action can help engage prospects and win over new customers. Learn about 6 crucial elements to keep in mind while writing the CTAs.
While email marketing can be effective for reach, keeping customers engaged is the ultimate goal. Learn 3 ways to increase the response rate for B2B emails.
Following up can help you avoid the shotgun marketing approach. Use our sales follow up strategies for an improved response rate!
Properly navigating the B2B space can have a significant impact on your lead generation success. Discover 5 factors to focus on as you develop your approach.
While competitive, email is still one of the best options for marketing. Discover five reasons email lead generation is so effective.