Your business needs a reliable lead generation strategy to maintain a constant flow of customers and remain profitable. Without a proper system for generating leads, your business may struggle to make sales and grow, so you need to streamline your email marketing lead generation strategy so it can get more leads.
What's Email Marketing Lead Generation?
Your email marketing may not bear fruit if it can’t haul in a consistent flow of quality leads that eventually convert into paying clients. Here are some tips to help you generate more leads:
1. Write Clean and Concise Emails
First impressions always matter. Use a clean and concise design for your emails if you want your recipients to take them seriously. Avoid excessive language or being too flashy, which may distract readers from your message. The basic principle is that your emails should be easy to read.
Consider the following tips when designing your emails:
- Use a simple or minimalist design with only the most important aspects
- Go for plain fonts—no need for fancy lettering
- Use well-spaced and succinct wording while highlighting the most important information for easier consumption
- Design a visible and clear CTA
2. Write Attention-Grabbing Subject Lines
Your subject line can determine whether the recipient will actually click to open your email, mark it spam, or ignore it altogether. The email will achieve nothing if the potential client doesn’t read it. To maximize the chance of your contacts actually reading the email, you have to get a little creative with your subject lines.
One tactic you can use is infusing your titles with a hint of curiosity to increase the email open rates. It’s also a way to connect with your audience, hook them, and get them to look forward to your next emails. Complete the trick with formatting that stands out, such as the use of bold and italics to grab attention.
3. Identify Your Target Audience
An important step in getting leads for your email campaigns is identifying your target audience. Email marketing isn’t about shooting into the dark, but targeting a specific segment of people likely to need your products or services. This means you need to develop a buyer persona to understand those people’s pain points better.
4. Make Irresistible Offers
If you know your target audience and what they need, you can now provide a resource they’ll find useful, since you already have enough data on your target audience. This data helps you understand their specific challenges for which you have a solution. You can then create a lead magnet and make an attention-grabbing offer, like a limited-time discount.
5. Provide Regular Engaging Content
Getting your prospects to sign up for your emails is only the beginning of the journey, even though they become leads the moment they subscribe. The customer journey can be longer than you expect, so you need a way to keep them engaged. One way is to send them valuable content periodically to nurture them into paying clients.
6. Use Social Media
Social media is one of the best places to get leads for your email marketing strategy. Develop a strong presence on popular social media platforms, such as Facebook, Twitter, and Instagram, to tap into this huge resource. Promote your offers on these pages through paid ads to attract lots of attention and generate email leads.
7. Personalize Your Emails
Your emails need to have a personal touch to them to appeal to your prospects. With important information like names and addresses, you should take the time to address each respondent personally by their names. Not many people will be impressed with the “Dear user” type of communication. You can use various email marketing tools, such as Campaign Monitor, to help you personalize every email and endear prospects to your brand.
8. Include a Catchy CTA
Every email should include a compelling CTA (call to action) that spurs readers into action. A powerful CTA calls for some creativity in your use of language to persuade or encourage prospects to follow through. Try to incorporate a sense of urgency, mystery, or even excitement.
A good CTA should:
- Use action-oriented words, such as call, contact, get in touch, click here, try for free, and more
- Be short, usually two or three words
- Include a sense of urgency: “Shop Now!” or “Get it Today”
9. Turn to Email Automation
Your opt-in email list can get quite long, stretching into hundreds of users over time. Keeping track and manually sending emails to these leads can be a daunting task. But you can always turn to email automation to send emails to the right respondents following a particular trigger from a prospect. Such triggers include signing up for a webinar, purchasing one of your products, subscribing to a service, and others.
10. Incentivize Referrals
Your opt-in email list can get quite long, stretching into hundreds of users over time. Keeping track and manually sending emails to these leads can be a daunting task. But you can always turn to email automation to send emails to the right respondents following a particular trigger from a prospect. Such triggers include signing up for a webinar, purchasing one of your products, subscribing to a service, and others.
Are You Struggling To Get Leads From Email?
Getting the best leads from your email marketing strategy takes some work, but it can be a powerful lead generation avenue that keeps your business growing.
At Sapper Consulting we work with businesses to grow their business by setting quality B2B Sales Appointments to help grow your business. To Learn More about our Process Book a Demo today!
