Education & Training Resources
Mailchimp found that segmented campaigns boosted open rates by 14 percent, while increasing clicks, minimizing spam flags, and lowering bounce rates. But how do you actually segment your emails? And what strategies can you leverage to create amazing segmented email campaigns that virtually click themselves?
An environment with more emails and increased engagement means heightened competition for B2B marketers. To reap the benefits of the email, you’ll have to get ahead of the crowd. That’s why you must refresh your approach.
Learn 5 LinkedIn strategies to improve your business, how to inspire change through your organization, and much more in this interview with Sapper’s CEO.
Hiring your first salesperson is an important step on the growth journey. But figuring out when the time is right isn’t always easy.
The sales industry is facing obstacles that go far beyond the past year’s budget and strategic uncertainties hitting every industry. When 57% of sales reps across industries expect to miss their sales quota, something is amiss…
LinkedIn was created for individual professionals. As a result, companies may overlook its potential. Instead of employing cohesive strategies, they limit themselves to company or employee pages…
Despite the rise of social media platforms, AI chatbots, and texting, email is still one of the most powerful tools in your sales arsenal. Not only do email campaigns create $44 for every $1 spent, but nearly 60 percent of
Sapper’s VP of Strategy TJ Macke and Adobe’s Head of Commercial Business Development Jason Serota join this episode of the Sales Engagement Podcast to discuss all things Ideal Customer Profile.
A more casual tone might be just what you need to connect and build relationships with your audience.
In this blog, we’ll help you understand whether your tone is off, how to determine the best tone for your organization, and how to implement that tone.
You’re probably ready to return to pre-pandemic operations, but the business landscape isn’t the same one you bid farewell in 2019. The business world has changed drastically over the past year due to social distancing restrictions, economic uncertainty, remote work, and unemployment — and these changes have affected B2B sales
82% of small business owners consider referrals to be their main source of new business. So what do you do when your referrals begin to dry up?
Most small and medium-sized businesses are well adjusted to running a lean team. But running too lean, especially on your sales team, can leave money on the table…is it time to grow your sales team?
Successful lead generation is a complex process, no matter the industry. Lead generation within a small, hyper-targeted niche? That requires special attention.
Diversifying your outreach approach can help you to yield optimal results in your lead generation strategy. There are dozens of lead generation strategies that require less manpower while yielding the same (if not better) results as cold calling.
Customer acquisition cost, often referred to simply as CAC, is one of the most important sales and marketing metrics. Calculated correctly, it shows nothing less than the viability of your marketing strategy. Ignored, it could lead to uninformed marketing efforts, low-quality lead generation, and even stalled business growth.
Most high-level sales reps are used to in-person selling opportunities. As the world has transitioned to digital sales, adjustments are necessary to remain competitive.
Sapper is pleased to announce that we have been selected as an honoree in The Women’s Foundation of Greater St. Louis’ fourth annual Women in the Workplace award by demonstrating a strong commitment to gender equity and women’s advancement in the workplace.
While both our product team and services team are high-performing, we’ve never had the chance to consistently interact and take stock of each other’s priorities. But by implementing a few simple changes, our already fast-moving company became even faster.
In this article, Sapper’s resident SDR expert Brian Mueller sits down with us to answer your most pressing questions on all things sales development. Whether you’re an SDR, you manage an SDR, or are considering hiring or outsourcing an SDR, this article is for you.
Content governance is one of those topics that get lots of theory and little application (or often any consideration at all). Without a consistent practice of content governance, your team will lack the ability to identify, prioritize, create, organize and optimize sequences across the organization.
Convincing strangers to give you 30 minutes of their time is a challenge; convincing strangers that are not actively looking for your product, may not have heard of your company, or even be aware of their own business obstacles, on the other hand, can be impossible. And yet, this is a circumstance shared by most of your sales reps.
Even the best sales reps get stood up from time to time. Here’s how we cut our no show rate in half.
Here’s how your organization can set up a holistic lead capture funnel that prioritizes warm leads without losing sight of those still-convertible, but not quite ready prospects.
From strategy pivots to tangible results, we hope to offer a glimpse at the life of a Sapper client.
Every marketing campaign generates more interest than leads. The majority of prospects slip through your fingers and fall back into that never-ending well of “could-have-been’s.” But are they really Closed Lost?
The Challenge? Eagle’s flight offers a dynamic approach to employee training through experimental learning. Whether your goal is to reduce turnover, upgrade your virtual learning experience, upskill your leaders or become customer-centric, Eagle’s Flight’s partners with you to make it a
Insurance Brokerage Creates Consistent Pipeline of Quality Sales Meetings with Lead Generation from Sapper Consulting
Sapper was able to book 3 meetings within the first month of service and continues
to out perform SBS’s other outsourced marketing services.
“In today’s world it’s so hard to get in front of people, especially face to face. Sapper is a necessary part of our marketing budget now.”
Before hiring Sapper, NRA CPA had tried a combination of in-house efforts to set appointments, as well as similar services. Despite their efforts, they never saw the traction they were looking for. Since the start of service, Sapper has achieved over 400% return on investment with similar figures already added to their future sales pipeline.
While established media brands and streaming websites saw significant increases in traffic, many other URLs took hits as people’s digital viewing behaviors changed. Email marketers who couldn’t keep up were left wondering why their content wasn’t converting despite the record number of people online.
Moving to virtual interviews allowed us to re-evaluate our hiring process with unexpected benefits. Here’s how.
Every new sales tool promises to improve operations – but is the juice worth the squeeze?
When it comes to selling managed services, success is all about expertise, stellar timing, and persistence. At Sapper, we’ve optimized our lead generation strategy for MSPs…
As an IT expert, Dan Thomas didn’t have a direct
background in sales & marketing. When
Dan decided to open his own franchise, he
sought out Sapper as a lead generation partner.
Sapper’s prospecting activities created 70% of their yearly sales and led to sales meetings with prospects that became their 2 highest paying clients.
When it comes to diversity, celebration and support are used interchangeably. They shouldn’t be.
We’ve been iterating our list development process since day one to ensure your lists convert. Sapper’s Executive Director of Prospect Data shares how.
From defining your key differentiators to identifying your prospects’ pain points, Sapper utilizes data, iteration, and innovation to connect you with qualified prospects.
Have you ever looked around the room and counted the number of people who look like you? If you’re not a person of color, this may not have ever crossed your mind…
In this case study, learn how we provided consistent leads despite the many obstacles of 2020.
Update your outbound prospecting campaigns in 2021 to increase the likelihood that you are getting in front of the right audience – here’s how.
New and existing business alike were impacted by the economic crisis that followed the COVID-19 pandemic. Here’s how to recover clients who were hit hard.
Part email maven, part strategist, part lead whisperer – these skilled salespeople keep the meetings rolling in.
Managing social media at work and then going home and logging in to your own social media? Here’s why it’s important to take a break.
What’s stopping you from results in your email campaigns? The spam folder. Sapper’s Director of Deliverability explains the challenges and nuance of a healthy tech setup.
How to truly combine your inbound and outbound marketing efforts so that they sing in harmony!
Learn how scrappy and smart sales teams are utilizing digital tools to breathe life into their COVID sales pipelines.
There is a rush among organizations to complete their digital transformation in order to be competitive while COVID-19 restricts in person events.
Let’s play a game; what comes to mind when you read these sentences?
Sales teams are still reeling from a year full of uncertainty thanks to a global pandemic. The responsiveness of successful organizations in the next few months will make or break your 2021 pipeline, making it vital to recover now from the hits you took last year.
Social could be the missing ingredient from your B2B marketing strategy and you don’t need to go viral to make an impact.
Startup culture is fun, aggressive, and fast-paced. Discover some pros and cons when it comes to transitioning your startup into a full-scale enterprise.
Clients often want instant results, which is why it’s important to manage expectations. Discover 5 ways to set realistic expectations with your clients!
Effective training is critical for the development of a successful sales team. Discover how we boosted our sales by nearly 70% with these four methods.
Sapper Consulting details four sales enablement strategies to empower your team. Read how to upgrade your sales enablement program for better revenue.
The new partnership between Flip the Script and REGIE promises to bring more ROI to email campaigns than ever. Read more about this AI-driven campaign.
Bounce back when a big client calls it quits with our 3 steps to fill your sales pipeline with new clients. These sales tips will help you recover in no time.
Whether you want a better understanding of your customer journey, or you want to challenge your team in the race from Awareness Island to Conversion Castle, this infographic will teach you which marketing efforts can propel your prospects toward conversion and the objections that can hold them back.
This article was originally published on The Marketing Scope on May 16th, 2018.
This article was originally published on Sales & Marketing Management on May 11th, 2018.
If you’re shifting into a C-suite role, consider these 5 strategies to keep in mind for your transition. They helped me lead in an impactful & positive way.
Shift your company culture to one of honesty & keep your team on an ethical path to success by implementing radical candor. Here are 4 ways to think about it.
Develop a cost-effective multichannel strategy that generates leads. Here are three uncommon strategies for B2B lead generation to help you get started.
Combining inbound and outbound methods help you to optimize your prospect’s buying journey. Using a mixture of strategies attracts prospects like bees to honey.
By addressing a buyer’s true needs instead of trying to win a sale and make money, you position yourself as a trusted partner.
This article was originally published in Saleshacker on Aug 19 2020.
The high demand for help from MSPs makes this a great time to be in the industry. But as market pressure increases, how can you stand out from your competition?
Taking a psychologically segmented approach to emails and other marketing pieces forces you to focus on your customer’s needs. And guess what? They’ll know it and respond.
After all, buyers are a whole lot savvier than they used to be. They’ll put their money toward companies that listen, even if the organizations are less qualified on paper than others.
You might be new to this method of using psychology to increase your customer service through communications venues, but it will become second nature if you practice it regularly.
If you are a small to medium-sized business, you may be contemplating how to transform your sales team to maximize the results from lead generation and customer acquisition activities while minimizing sales resources. Consider these eight ways that companies are leveraging tech to change the sales process so that you can emulate their success.
How will prescriptive analytics guide lead generation in the coming years?
You can’t qualify or convert leads you don’t have in the first place. Here are four ways to attract them by making it personal.
This article was originally published on Forbes on June 17th, 2018; written by Rhett Powers.
Personalizing marketing emails helps boost click-through and conversion rates. Review some dos and don’ts of persona-based marketing now!
“If I could only be a fly on the wall and know what potential clients are thinking.” “If only I could act quickly on or even predict shifts in my industry to get the leg up on my competitors.” That
Support your conversion optimization strategy with personal touches and automation techniques using AI. Read these three tips to scale up your results.
Develop customer profiles with our 5 proven strategies for defining your ideal buyer persona. These steps will help create relevant content and communication.
Increase productivity with the use of AI technology automating your “to-do” lists. We detail 3 key areas to integrate machine-learning into your sales process.
Discover the benefits of outsourcing your lead generation strategy to specialized services. Find out what circumstances could make outsourcing a plus for you!
It’s easy to be tempted by every new tech fad that comes by your business. Read about the importance for entrepreneurs to be more choosy in their tech.
Discover the benefits of outsourcing your lead generation strategy to specialized services. Find out what circumstances could make outsourcing a plus for you!
Outbound produces statistically significant data points quickly, but you still need to be patient. Learn about what you can expect from a typical campaign.
This article was originally published on HR Daily Advisor on June 2, 2020. Have you reevaluated your employee benefits package since social distancing was implemented? It’s likely that your pre-pandemic perks, plans, and promises won’t hold up after COVID-19 passes.
Read about how you can boost the success of your lead generation strategy from the pros at Sapper Consulting. We discuss metrics and more milestones.
Learn about the 3 qualities of excellent writers you need to help your business succeed at Sapper Consulting. We cover ingenuity, innovation, and humor.
COVID-19 has presented challenges to employers who have had to push their employees into remote work. T these 3 strategies to standardize operations.
Even as you grow your business through customer acquisition, you always need to remember the importance of client satisfaction. Learn more at Sapper!
Are you trying to better align your sales and marketing teams? Read these 7 tips to help your separate teams work together to start increasing revenue!
More than 50% of employees are working from home right now as a result of the COVID-19. View these 4 ways to maintain sales momentum during the crisis!
Implementing an effective lead generation strategy requires more than just day-to-day marketing activities. Learn 4 ways you can ensure your goals are met.
In a recent Forbes article, Sapper CEO and founder, Jeff Winters, discusses how businesses can prepare for future obstacles. Read the full article today.
As businesses continue navigating through this new normal, they can take steps to mitigate risk and support their team. Learn how Sapper is doing this today.
The new normal of working remotely can make it difficult to keep your company culture alive. Discover 6 ways Sapper is keeping its team connected & engaged.
The current crisis has left individuals and business owners in a state of uncertainty. Watch our webinar to learn about the new Paycheck Protection Program.
Sapper Consulting is honored to be recognized in the Inc. 5000 as one of the most successful companies in the Midwest. Learn more about our rankings today.
In light of the current situation, companies are moving their work remotely. Learn 7 tips for transitioning your sales meetings from in-person to virtual.
This article was originally published on Sales Hacker. At least 69 percent of businesses invest significant time and money into email marketing, according to a recent survey by business news website The Manifest. But without an engaging, persona-based approach, many
Establishing your online presence serves an increasingly important role in the world. Discover 5 ways to improve your LinkedIn for lead generation purposes.
Why You Want a Workplace with Thought Diversity, millennial workplace
This guide includes strategies to get better results from cold calling and outbound email campaigns.
Struggling with B2B Sales emails? Find out the 8 things you should never include in your B2B sales emails and increase your conversions.
This 10-video series breaks down every step of your discovery sales call – from navigating the first 30 seconds to sending out the contract.
The strategies and sales tips in this video series are used on a daily basis by our own sales team and have contributed to our incredible growth, including landing us on the Inc. 500 two years in a row.
This is not a framework.
This is not “some things to think about.”
This is a step-by-step process for having a call with a complete stranger and closing the deal before you hang up the phone.
It seems like every B2B email company is promising you more leads and better leads – all as a result of their ‘secret sauce’. We know our process is different – learn the outbound strategy we used to become the 170th fastest growing company in America.
Lead nurturing encourages relationship development with buyers at every stage of the sales funnel. Help your sales team get more qualified leads in 3 steps.
This guide outlines 4 channels that create measurable, affordable strategies to boost your marketing efforts and get quick results. From cold calling to email marketing, we’ve identified the fastest channels to generate leads – partner with a firm, use social media, paid ads and SEO.
From ads to simply optimizing your profile, you have multiple options to make LinkedIn work for you.
Whether you’re prospecting, job hunting, or looking to impress at your high school reunion, a compelling LinkedIn profile makes a world of difference.
Profile optimization is more than just uploading your resume to LinkedIn; a good profile tells your story.
Use this free downloadable Guidebook to optimize your LinkedIn presence: build credibility, your network, and your pipeline.
Check out this guide to learn more.
Learn how to turn cold prospects into warm sales meetings in this playbook. Included is a step-by-step playbook to determining your Ideal Customer Profile, three prospecting cadences for converting qualified leads, and how to craft persona-based email messaging.
We pulled the data to create this complete cost breakdown of generating leads on your own compared to hiring an agency. Learn the cost of each resource you’ll need to run a lead gen program.
Cold calling is a grind and email marketing is expensive. Even if you have resources to dedicate, it’s hard to be confident you are executing and managing it properly.
We’ve consolidated hundreds of resources to provide you with an action plan that will help you evaluate your current lead gen activities while scaling faster and cheaper than ever before.
This article was originally published on SelfGrowth.com. The No. 1 reason companies lose their sales talent is that they’re deal killers. Let me explain. In my experience, there are two kinds of companies: those that will do what they can
While they are becoming more prevalent in the digital age, AI-driven emails can be off-putting potential customers. Learn 3 ways you can mitigate these risks.
If you want your business to grow, you should focus on developing effective strategies. Learn 3 tips for building a successful sales team!
By the end of this guide, you will understand the formula we used to achieve this kind of growth, the anatomy of a successful email, and how tweaking your own outreach efforts can yield more sales meetings and new clients.
Is your lead gen company charging too much? How many leads are ending up in closed deals? Learn the top 5 questions you should ask a lead generation company in order to find success in your sales pipeline.
Marketing emails continue to be one of the best ways to generate and convert leads. Discover 5 reasons you should reinvest in this digital marketing tool.
Close more deals by following this advice for professional sales consulting.
Want to Avoid Wasting a Bunch of Money Hiring the Wrong Lead Generation Agency?
Since sales people face a stressful work environment, managers need to guide their staff through the ups and downs. Use these 4 tips to inspire your team.
Having a strong call to action can help engage prospects and win over new customers. Learn about 6 crucial elements to keep in mind while writing the CTAs.
No matter what lead generation marketing strategy you’re using, CTA’s are ALWAYS important. They tell prospects how they can engage with you further.
When creating copy for marketing, it’s important to remember your audience. Read this article to learn 3 effective ways to improve customer engagement.
Desk jobs continue to be sedentary in nature. Learn how implementing our Sapper Steps walking competition resulted in positive habit changes for our team.
While a CRM platform can help you achieve your growth goals, but continuing your lead prospecting efforts is still important. Learn why in today’s post.
Creating persuasive sales copy is important to capturing the attention of prospective clients. Learn how to develop messages that improve your outcomes.
Each social media platform caters to different audiences. Learn how to use your family as a blueprint to determine your target audience for each type.
Learn why in-person sales meetings are an inefficient approach for prospective clients. Here, you’ll learn ways to navigate these waters more effectively.
The basic rules of journalism share many similarities to those of content marketing. Read our post to learn more about the overlap between these roles.
While email marketing can be effective for reach, keeping customers engaged is the ultimate goal. Learn 3 ways to increase the response rate for B2B emails.
Managing your inbox on a daily basis can seem overwhelming. Learn 5 ways email lead generation helped this Client Strategist get a hold on her inbox.
Striking a balance between work and your personal life is necessary to avoid burnout. Learn some effective ways you can manage stress and remain positive.
The demand for outsourced software development is at an all-time high. Use these strategies to generate more leads for software development projects!
Selling P&C insurance can be difficult because the space is competitive. Discover 4 ways your P&C firm can leverage new techniques to land quality appointments.
Choosing a lead generation company? Learn four strategies that contribute to the success of top lead generation businesses.
Developing your project management skills allows you to become more effective in your role and improve output quality. Learn 3 ways you can get started.
While competitive, email is still one of the best options for marketing. Discover five reasons email lead generation is so effective.
Startups provide a unique environment for individuals to gain new skills. Learn 3 things Emily Muhoberac learned through interning at Sapper Consulting.
Companies often wonder what can be done to reduce turnover and the costs associated with it. Discover 5 ways you can attract & retain millennial employees.
In order to grow, startups need to be willing to provide honest feedback to their employees. Learn how Radical Candor works to keep your team on track.
Companies are turning to gamification to help boost engagement and productivity of sales teams. Learn about the do’s and dont’s of using this strategy.
Startups often need an action plan that enables them to aggressively scale their business. Learn 4 ways Sapper Consulting achieved its rapid growth rate.