fbpx

Case Study : Developing Pipeline in a New Territory

From defining your key differentiators to identifying your prospects' pain points, Sapper utilizes data, iteration, and innovation to connect you with qualified prospects.
Reading Time: < 1 minute

Kevin Conklin, VP of Learning Solutions at Eagle’s flight, utilized Sapper to build a sales pipeline when starting in a new territory. Since Conklin had partnered with Sapper while at a previous company, he already knew Sapper’s ability to connect with qualified leads.

Eagle’s flight offers a dynamic approach to employee training through experiential learning. Rather than spending his resources in reaching out to LinkedIn connections or taking rounds at conferences (which 2020 made impossible), Conklin offloaded lead generation to Sapper.

“The massive value of Sapper to me, is that you can be doing other things and then all of a sudden you get a message that you have a meeting with a Sapper lead. It definitely frees you up to do other things. When you’re getting these leads, it’s like Christmas. It’s great.”

Even with unlimited resources, lead generation demands more finesse than simply emailing prospects. Your unique offering requires strategy to cut through the noise of your competitors. From defining your key differentiators to identifying your prospects’ pain points, Sapper utilizes data, iteration, and innovation to connect you with qualified prospects.

To read more about the results of Eagle’s Flight, as well as Sapper’s unique approach to lead generation, click here.

Share this with a friend:

Share on facebook
Share on linkedin
Share on twitter
Share on pinterest
Share on email

About The Author

About Sapper Consulting

Sapper's sales prospecting team becomes a natural extension of your existing sales efforts, helping you find new leads that are a great fit for your business.

Top Blog Topics

Looking For More?

We publish some of the industry's best guidebooks on lead generation with real, proven strategies to grow business. 

Skip to content