Recent studies show that a good open rate for emails is between 12%–25%. Given the wide range of benefits of email marketing, businesses are exploring ways to improve their email open rates.
If you want to optimize your B2B prospecting emails, make sure you time each email perfectly. Even a well-crafted campaign will underperform with ineffective email times. So why is timing so important?
Because it’s all about attention.
With the right timing, your emails will reach your audience as they check their inboxes. This will significantly improve your click-through rates. In addition, pitching will be easier since your recipients will be more attentive.
Establishing the best email times for your business can be a frustrating experience. Email marketing best practices vary from business to business, but we found recent market research statistics to help you determine the best time to send your business emails.
What Is the Best Day To Send Sales Emails?
A recent study shows that Tuesday is the best day to send marketing emails, with an 18% open rate. The second best day is Thursday, followed by Wednesday. Research indicates that Tuesday has the highest open rates across the board. As you can imagine, sending emails on this day positively affects conversion rates.
On the other hand, some studies show that while Tuesdays have the best click-through rate, Fridays have the best open rate at 20.58%.
It’s important to avoid sending emails over the weekend because findings show that Saturdays and Sundays have low open rates compared to weekdays. This is because most people take the weekends for personal time rather than business. However, depending on your industry, some businesses have more success sending emails over the weekend, so it’s important to consider your field.
When Is the Best Time To Send a Sales Email?
When it comes to the best email times, many studies show different results. With this in mind, you should factor in your target audience and their daily routines to create better schedules.
Here’s a breakdown of the best times to send emails from CampaignMonitor:
- 6 a.m.: Most people start the day by first organizing their emails. As a result, this time has great open rates.
- 10 to 11 a.m.: While 11 a.m. is the most popular time to send emails, research shows that emails sent at 10 a.m. have high open and click-through rates.
- 2 p.m.: This is when the workday typically slows down, so people take this time to check their inboxes.
- 8 p.m. to 12 a.m.: Many people check their email before going to bed. This presents a perfect opportunity to improve your opens and click-throughs.
How To Determine the Best Email Schedule for Your Target Audience
Analyze Your Competition
You can improve your email marketing strategy by studying your competition. To do this, find out their schedules by subscribing to their newsletters and emails. This approach allows you to keep up with your competitors’ strategies. In addition, you can use their schedule as a template when developing your own.
If you still can’t find the best time to send marketing emails, sit back and let Sapper take the wheel. At Sapper Consulting, we’ve perfected the process of creating unique email schedules for all businesses.
Balance Sending Frequency
Email frequency can make or break your campaign. If you send sales emails too frequently, you may end up in the spam folder. On the other hand, if you send too few emails you have fewer conversion opportunities and prospects may forget about your business altogether.
When rolling out your email marketing campaigns, you should A/B test your email sending times to find what works best for your business. By comparing the metrics between different send times, you can determine the best time to send your emails.
Understand Your Market
You need to understand your audience before setting up an email schedule. You can determine an effective schedule by studying how your audience’s behavioral patterns impact your business.
To understand your audience better, use tools like Google Analytics to gather relevant data. For example, you can use this data to group your lists based on demographics and location.
Contact us today to roll out your effective email marketing campaign in no time.