Content governance is one of those topics that get lots of theory and little application (or often any consideration at all). Without a consistent practice of content governance, your team will lack the ability to identify, prioritize, create, organize and optimize sequences across the organization.
The purpose of prospecting isn’t to pitch a sale, but to create enough doubt about how I do work today that I’ll listen to a new way. This paradigm shift is the nucleus of the Sapper approach to building sales sequences.
Here’s how your organization can set up a holistic lead capture funnel that prioritizes warm leads without losing sight of those still-convertible, but not quite ready prospects.
Every new sales tool promises to improve operations – but is the juice worth the squeeze?
The new partnership between Flip the Script and REGIE promises to bring more ROI to email campaigns than ever. Read more about this AI-driven campaign.
Email marketing success is the result of compound work, effort piling on top of effort, or “stacking”. Here is how we protect our successes from the decay of time.
By addressing a buyer’s true needs instead of trying to win a sale and make money, you position yourself as a trusted partner.
Discover the benefits of outsourcing your lead generation strategy to specialized services. Find out what circumstances could make outsourcing a plus for you!
Find out how to optimize your outreach sequences from the pros at Sapper Consulting. We provide 4 areas to focus on to improve your results here.
Choosing the right tech solutions for your business requires thorough research and testing. Take these 4 factors into consideration during this process.