This article was originally published on The Marketing Scope on May 16th, 2018.
This article was originally published on Sales & Marketing Management on May 11th, 2018.
Taking a psychologically segmented approach to emails and other marketing pieces forces you to focus on your customer’s needs. And guess what? They’ll know it and respond.
After all, buyers are a whole lot savvier than they used to be. They’ll put their money toward companies that listen, even if the organizations are less qualified on paper than others.
You might be new to this method of using psychology to increase your customer service through communications venues, but it will become second nature if you practice it regularly.
The idea behind personalizing emails to your consumers is to speak as though you are talking to each individual one-on-one.
Personalizing marketing emails helps boost click-through and conversion rates. Review some dos and don’ts of persona-based marketing now!
This article was originally published on Sales & Marketing Management on December 10th, 2018.
“If I could only be a fly on the wall and know what potential clients are thinking.” “If only I could act quickly on or even predict shifts in my industry to get the leg up on my competitors.” That technology exists. And it’s called an RSS feed. RSS feeds are a kind of “super” […]
Acquire more B2B sales leads the right way by implementing a simple lead generation process. We cover where you should dedicate your time and energy.
Discover the benefits of outsourcing your lead generation strategy to specialized services. Find out what circumstances could make outsourcing a plus for you!
Implementing an effective lead generation strategy requires more than just day-to-day marketing activities. Learn 4 ways you can ensure your goals are met.
This article was originally published on Sales Hacker. At least 69 percent of businesses invest significant time and money into email marketing, according to a recent survey by business news website The Manifest. But without an engaging, persona-based approach, many of them might just be spinning their wheels on lead generation. Crafting and targeting emails […]
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