How to Psychologically Segment Audiences to Better Connect Via Email

Taking a psychologically segmented approach to emails and other marketing pieces forces you to focus on your customer’s needs. And guess what? They’ll know it and respond.

After all, buyers are a whole lot savvier than they used to be. They’ll put their money toward companies that listen, even if the organizations are less qualified on paper than others.

You might be new to this method of using psychology to increase your customer service through communications venues, but it will become second nature if you practice it regularly.

Don’t Sleep On These Underrated (Free) Marketing Tools

“If I could only be a fly on the wall and know what potential clients are thinking.” “If only I could act quickly on or even predict shifts in my industry to get the leg up on my competitors.” That technology exists. And it’s called an RSS feed. RSS feeds are a kind of “super” […]

The Most Overlooked, Stupid Sales Tips

Details are an often overlooked component of successful sales. Discover quality resources to use, so you can produce & maintain an error-free copy every time.

B2B Leads and the Email Wild West

Properly navigating the B2B space can have a significant impact on your lead generation success. Discover 5 factors to focus on as you develop your approach.