Crafting a B2B Email Drip Campaign

Drip campaigns play a pivotal role in a marketing strategy and, when used correctly, allow you more time to focus on other business priorities. It’s all about sending the right message, at the right time, to the right audience.

Optimizing Your B2B Prospecting Emails

B2B prospecting emails should give your prospects something to think about, provide context for future phone conversations, and demonstrate the expertise that makes you the seller customers want to buy from.

(un)Common Logic Success Story

(un)Common Logic wanted to grow their business, but didn’t have enough time to spend on prospecting. Other marketing and lead generation agencies were unsuccessful at securing quality leads, so they decided to give Sapper a try.

Your Blueprint for Writing an Effective Newsletter Email

As with most things in marketing, there’s a learning curve to writing a good newsletter email. However, when done correctly, a newsletter email helps establish your brand’s reputation, builds and strengthens relationships, and nurtures prospects through your sales funnel.

Cold Email vs Spam

Did you know that the average ROI for cold emailing campaigns is 3,800%? When it’s done correctly, cold emailing can be an incredibly effective marketing strategy. However, when it’s done the wrong way, your cold email’s low open rate might be the least of your worries.

How To Make a Sales Appointment Via Email

Booking sales appointments via cold calling and cold emailing are each effective in their own right. However, in terms of efficiency and volume, booking sales appointments via email is unmatched.

What Is Email Marketing Sender Reputation?

As a marketer, your email marketing sender reputation is something that you should keep in mind. You can spend countless hours crafting the perfect email for your prospects, but at the end of the day, if your email is landing in their spam folder, your campaign won’t be successful.

How to Create a Sales Funnel Email Sequence

In the current marketing landscape, it’s not enough to just have a great product or service. You need a strategic system that nurtures your prospects and makes them want to buy from you—and that system is the sales funnel email sequence.

The Importance of Big Data in Email Marketing

Using big data in your email marketing campaigns helps you identify who your customers are, what they need, and when they need it. If you don’t have these insights, you’re basically taking a guess at who your ideal prospects are.

Losing Clients? Why You Need to Reinvest in Marketing

Cutting all of your marketing spend will reduce your overhead but it will also make it harder to attract new clients to replace those you lost, weakens your brand presence, and puts you in a bad recovery position to bounce back after the economy starts to recover.

What is RevOps and Why is it Important?

When we were first starting out here at Sapper Consulting we could’ve greatly benefitted from having a RevOps team in place. In a previous life, our departments were not aligned or communicating efficiently, we lacked a full understanding of other teams’ processes, and we were experiencing inconsistencies in our data. Until we discovered the power of RevOps…

How to Reduce Your Sales Cycle

To shorten your time to new deals, you don’t need any fancy software or a new business model. All you need is some quick tips and you’ll be well on your way to reducing your sales cycle time.

Long-Term B2B Lead Generation

Lead generation is a vital part of any business and there are countless factors one must take into consideration before executing a lead generation strategy. While lead generation is a marathon, short-term sprints can help you to supplement your lead flow. Here’s how to build a sustainable pipeline for now and into the future.

Common DIY Lead Generation Mistakes

Many people choose to tackle their own lead generation with varying results. We are going to walk through the most common lead generation mistakes people make when generating leads in-house (and how to overcome them). By the end of this article, you will have a clearer understanding of what lead generation is and how you can go about reviving your own DIY lead generation efforts. 

Top 10 Marketing Mistakes Made by SMBs

Obstacles are par for the course in marketing your SMB but finding (and iterating) a system that works for you is critical to beat your competition and grow sustainably.