Jeff Winters, Author at Sapper Consulting

Cold Calling

Jump to Section Cold Calling Best Practices Cold Calling 101: Advantages and Disadvantages Old habits die hard; that’s as true for business as it is for any other aspect of life. And one of the oldest habits in the sales-and-marketing game is the cold call. Indeed, plenty of companies still utilize this technique that was […]

B2B Email Best Practices

Jump to Section B2B Email Best Practices Get More Responses With B2B Emails By Using The Rule of Three While B2B email marketing remains one of the most effective ways to reach new and existing customers, it only works if they actually read what you send. Keeping your reader engaged, from the subject line to […]

MSP Lead Generation Best Practices

Jump to Section MSP Lead Generation Best Practices 3 Best Practices for Growing Your MSP: Read Or Miss Out Nearly 30 million small businesses exist in America, and most are trying to tread water in a world fraught with IT challenges, security concerns, and rapidly evolving technologies. Seemingly small tech problems can snowball quickly, costing companies exorbitant […]

How to Mitigate Risk With a Risk Burndown

Owning a business will always involve some risk. But you can work to preemptively address it with the risk burndown method. Here’s how.

How We Made Our Sales Training More Effective by Making It Harder

Effective training is critical for the development of a successful sales team. Discover how we boosted our sales by nearly 70% with these four methods.

How to Bounce Back When a Big Client Calls It Quits

Bounce back when a big client calls it quits with our 3 steps to fill your sales pipeline with new clients. These sales tips will help you recover in no time.

How to Make Customers the Focus of Your Marketing

Increase sales and relations by making customers the focus of your marketing. These simple tips will help attract and keep their interest.

How to Perfect Your Follow-Up Emails

This article was originally published on Business 2 Community on June 11th, 2018.

Radical Candor Is The Cure To The Sales Ethics Crisis

Shift your company culture to one of honesty & keep your team on an ethical path to success by implementing radical candor. Here are 4 ways to think about it.

Struggling With Leads? 3 Uncommon Strategies for B2B Lead Generation

Develop a cost-effective multichannel strategy that generates leads. Here are three uncommon strategies for B2B lead generation to help you get started.

How to Keep Closing B2B Deals During the Pandemic

The pandemic will pass eventually, but that doesn’t mean you can afford to stop selling and wait for better times.

Artificial Intelligence and the Future of B2B Sales

Increase productivity with the use of AI technology automating your “to-do” lists. We detail 3 key areas to integrate machine-learning into your sales process.

Tempted by Tech: Why Entrepreneurs Need to Say ‘No’ More Often

It’s easy to be tempted by every new tech fad that comes by your business. Read about the importance for entrepreneurs to be more choosy in their tech.

3 Strategies to Standardize Operations for Continued Remote Working Success

COVID-19 has presented challenges to employers who have had to push their employees into remote work. T these 3 strategies to standardize operations.

Intro to Lead Generation

Cold calling is a grind and email marketing is expensive. Even if you have resources to dedicate, it’s hard to be confident you are executing and managing it properly.

We’ve consolidated hundreds of resources to provide you with an action plan that will help you evaluate your current lead gen activities while scaling faster and cheaper than ever before.

Is Your Startup Losing Top Sales Talent? Here’s How to Fix It

This article was originally published on SelfGrowth.com. The No. 1 reason companies lose their sales talent is that they’re deal killers. Let me explain. In my experience, there are two kinds of companies: those that will do what they can to close deals and those that resist deals entirely. Businesses in that second group are […]