Don’t Let the Holidays Freeze your Sales Pipeline

Five ways to use urgency to sidestep holiday obstacles, hit your Q4 goals, and fill your pipeline for 2023.
How to Recession Proof Your Business

Learn how successful companies thrive before, during, and even after a recession. We cover 5 ways to plan for success in times of economic uncertainty.
Ultimate Gift Guide for Sales Reps

The clock is ticking until the holidays are over and if you still don’t have a gift for your favorite salesperson, you’ve come to the right place!
Ultimate Gift Guide for Marketers

Not sure what to get your content writer, social strategist, or director of marketing? You can’t go wrong with techy gadgets or apps that spark creativity.
Scaling Your Sales Team: The Ultimate Guide for Small Businesses

In this guide, we’ve outlined several strategies you can leverage to grow your business with limited resources.
Your Team: Partner Delivery Manager

In this blog post, we’ll discuss Sapper’s meeting-setting experts, the Partner Delivery Manager. This role is responsible for consistently scheduling qualified sales meetings for our clients, the most critical component of lead generation.
Your Team: Partner Success Manager

In this blog post, we will review the client’s right hand and main point of contact, the Partner Success Manager. This role is an expert communicator who aims to achieve 100% client satisfaction – no small feat.
Client Testimonial: Quality Sales Meetings Create Sustainable Pipeline

With Sapper’s unique approach, we were able to consistently book qualified sales meeting for Pro Insurance to create new opportunities now and well into the future.
4 Tactics to Get Past Gatekeepers

Getting past the gatekeeper is a common challenge for most salespeople and overcoming this obstacle is a critical skill if you want to earn new clients.
Client Testimonial: Full Pipeline

After working with Sapper for just eight months, Intelligent Product Solutions secured more sales introductions than in their last few years of business. With a full pipeline, we are helping to create sustainable growth for IPS.
SapperSuite’s Client Overview

Introducing Sapper’s newest innovation, the Client Overview in SapperSuite. Our hope is that this initiative will lead to more visibility, more collaboration, and more closed deals.
Tips for Growing Your Sales Funnel Using LinkedIn

Looking for ways to grow your sales funnel? View these helpful tips from the pros at Sapper Consulting to grow your sales funnel using LinkedIn today!
Client Testimonial : 50% ROI

Working with Sapper for just a few short months, Thames Management Resources secured several new clients and achieved 50% ROI.
Is Your Marketing Campaign Too Personalized?

While buyer-centric strategies are commonplace in today’s marketing arena, creating hyper-specific campaigns can actually sabotage your results. In fact, if you focus too much on personalization, you may end up alienating a large portion of your audience.
How Much Should You Pay For Leads?

Cost per lead varies widely by industry, target market, and lead quality…So how do you evaluate fair prices while still generating quality leads?
The Myths of Outbound Lead Generation

Outbound marketing hasn’t always had the best reputation. From snake oil salesmen promising hundreds of quality leads, to the occasionally intrusive nature of outbound tactics, outbound methods make many marketers hesitate. In this blog post, we’ll separate fact from fiction.
Why Lead Generation is Not a Magic Bullet Solution

Lead generation, done correctly, supplies a steady stream of prospects to convert deals now while filling your sales funnel months into the future. Lead generation is not a magic bullet solution; it’s a long-term strategy of growth and stability.
How to Sell to Cold Leads

With the right nurture strategy, cold prospects are just warm leads waiting to convert. Take your time with cold leads and reap the rewards of a sustainable pipeline.
How to Grow Your Business Without a Sales Team

Growing your business is an ongoing and ever-evolving challenge. You want to make sure you have the right tools at your disposal – but does a sales team have to be one of them?
Case Study: Marketer Achieves 200% ROI

Learn how marketer Square360 generated 200% ROI while working with Sapper Consulting. Because Sapper consistently provided quality leads that had both the need and budget, Square360 signed an additional two clients within their first year of working with Sapper.
Branding, design, development, and promotional services company sees 200% ROI with Sapper’s B2B Lead Generation

Learn how marketer Square360 generated 200% ROI while working with Sapper Consulting. Because Sapper consistently provided quality leads that had both the need and budget, Square360 signed an additional two clients within their first year of working with Sapper.
How Your Outdated Website is Hurting Your SMB’s Credibility

Websites influence 97% of clients’ purchasing decisions. While you might think that this is a no-brainer, many B2B organizations devalue the impact of their own website. In this blog post, we’ll outline some of the common mistakes B2B SMB’s make on their websites that hurt their credibility.
6 Tactics to Generate Leads for Niche B2B Businesses

Successful lead generation is a complex process for any industry, but lead generation within a hyper-targeted niche requires extra attention. Download the cheat shee to learn 6 lead generation tactics for niche businesses.
10 Reasons Your Prospecting Activities Aren’t Generating Interest

Reaching out to the right lead, with the right messaging, at exactly the right time can feel like wandering through a labyrinth. If you’re just getting started with your own lead generation engine or you’re having trouble finding the gaps in your campaign, below are ten common pitfalls that may be impacting your results.
How to Use LinkedIn to Dramatically Improve Your Business

Learn 5 LinkedIn strategies to improve your business, how to inspire change through your organization, and much more in this interview with Sapper’s CEO.
Small Business Owners: When is it Time to Hire a Sales Person?

Hiring your first salesperson is an important step on the growth journey. But figuring out when the time is right isn’t always easy.
5 Reasons It’s Harder Than Ever to Meet Your Quota – and What to Do About It

The sales industry is facing obstacles that go far beyond the past year’s budget and strategic uncertainties hitting every industry. When 57% of sales reps across industries expect to miss their sales quota, something is amiss…
4 Tips to Incorporate LinkedIn into Your B2B Social Strategy

LinkedIn was created for individual professionals. As a result, companies may overlook its potential. Instead of employing cohesive strategies, they limit themselves to company or employee pages…
The Sales Engagement Podcast: Ideal Customer Profiles with TJ Macke & Jason Serota

Sapper’s VP of Strategy TJ Macke and Adobe’s Head of Commercial Business Development Jason Serota join this episode of the Sales Engagement Podcast to discuss all things Ideal Customer Profile.
How to Connect with Decision Makers

Reaching your decision maker will make or break your lead generation campaign. These three strategies can help you to cut through the noise, get to the point, and turn cold prospecting from radio silence into a significant opportunity.
3 Steps to Pivot Your Marketing from Over-Relying on Referrals

82% of small business owners consider referrals to be their main source of new business. So what do you do when your referrals begin to dry up?
Are Your Business Emails Landing in Spam?

According to recent research, 20 percent of all commercial emails end up in the spam folder. Don’t let your efforts go to waste. Here’s how you can dodge your prospects’ spam folder.
How to Know When It’s Time to Grow Your Sales Team

Most small and medium-sized businesses are well adjusted to running a lean team. But running too lean, especially on your sales team, can leave money on the table…is it time to grow your sales team?
6 Tactics to Generate Leads for a Niche B2B Business

Successful lead generation is a complex process, no matter the industry. Lead generation within a small, hyper-targeted niche? That requires special attention.
The Ultimate Guide to Understanding and Decreasing Your Customer Acquisition Cost

Customer acquisition cost, often referred to simply as CAC, is one of the most important sales and marketing metrics. Calculated correctly, it shows nothing less than the viability of your marketing strategy. Ignored, it could lead to uninformed marketing efforts, low-quality lead generation, and even stalled business growth.
How Remote Work has Impacted B2B Sales Environments

Most high-level sales reps are used to in-person selling opportunities. As the world has transitioned to digital sales, adjustments are necessary to remain competitive.
Sapper Named Women in the Workplace Honoree

Sapper is pleased to announce that we have been selected as an honoree in The Women’s Foundation of Greater St. Louis’ fourth annual Women in the Workplace award by demonstrating a strong commitment to gender equity and women’s advancement in the workplace.
Q&A with Sapper’s Sales Development Expert

In this article, Sapper’s resident SDR expert Brian Mueller sits down with us to answer your most pressing questions on all things sales development. Whether you’re an SDR, you manage an SDR, or are considering hiring or outsourcing an SDR, this article is for you.
The Top 250 Fastest-Growing Private Companies in the Midwest

2021
Sales Enablement 101

Sales enablement is, in short, setting your sales team up for success with the resources they need to efficiently close deals…
LinkedIn is Not a Lead Generation Engine

Don’t get us wrong. LinkedIn is a fantastic tool…but it’s not a lead generation engine.
Employee Training Firm Builds Full Pipeline of Consistent Sales Leads with Sapper

The Challenge? Eagle’s flight offers a dynamic approach to employee training through experimental learning. Whether your goal is to reduce turnover, upgrade your virtual learning experience, upskill your leaders or become customer-centric, Eagle’s Flight’s partners with you to make it a reality. VP of Learning Solutions Kevin Conklin’s first experience with Sapper was with a previous […]
Insurance Brokerage Creates Consistent Pipeline of Quality Sales Meetings with Lead Generation from Sapper Consulting

Sapper was able to book 3 meetings within the first month of service and continues
to out perform SBS’s other outsourced marketing services.
“In today’s world it’s so hard to get in front of people, especially face to face. Sapper is a necessary part of our marketing budget now.”
How to Build A World Class Lead Conversion Engine

From follow-up to high touch sequences, learn how to convert more inbound leads into opportunities with the data-backed strategies in this whitepaper.
Professional CPA Firm Gets 400% ROI with Lead Generation from Sapper Consulting

Before hiring Sapper, NRA CPA had tried a combination of in-house efforts to set appointments, as well as similar services. Despite their efforts, they never saw the traction they were looking for. Since the start of service, Sapper has achieved over 400% return on investment with similar figures already added to their future sales pipeline.
How to Write Marketing Emails for Pandemic-Era Prospects in 2021: A Guide

While established media brands and streaming websites saw significant increases in traffic, many other URLs took hits as people’s digital viewing behaviors changed. Email marketers who couldn’t keep up were left wondering why their content wasn’t converting despite the record number of people online.
Case Study : Sapper Creates 70% of Client’s Yearly Sales

When it comes to selling managed services, success is all about expertise, stellar timing, and persistence. At Sapper, we’ve optimized our lead generation strategy for MSPs…
Managed IT Services Firm Creates 70% of Annual Sales with Sapper Leads

As an IT expert, Dan Thomas didn’t have a direct
background in sales & marketing. When
Dan decided to open his own franchise, he
sought out Sapper as a lead generation partner.
Sapper’s prospecting activities created 70% of their yearly sales and led to sales meetings with prospects that became their 2 highest paying clients.
Are Low Quality Lists Impacting your Sales Pipeline?

We’ve been iterating our list development process since day one to ensure your lists convert. Sapper’s Executive Director of Prospect Data shares how.
Case Study : Developing Pipeline in a New Territory

From defining your key differentiators to identifying your prospects’ pain points, Sapper utilizes data, iteration, and innovation to connect you with qualified prospects.
Case Study : Developing Pipeline During a Pandemic

In this case study, learn how we provided consistent leads despite the many obstacles of 2020.
The Missing Piece of Your Lead Generation Partnership

Part email maven, part strategist, part lead whisperer – these skilled salespeople keep the meetings rolling in.
Ultimate Gift Guide for CEO’s

Give your favorite CEO a gift they are sure to love by picking one from this list.
Ultimate Gift Guide for SDRs

With the holidays closing in, it’s the perfect time to show a little extra appreciation to the person who qualifies your leads: your SDR.
The Ultimate Gift Guide for CSMs

If anyone knows the hustle of the holiday season, it’s your CSM. This curated gift guide ranges from productivity enhancers to classic presents.
It’s OK to Take a Break From Social Media — Even When It’s Your Job

Managing social media at work and then going home and logging in to your own social media? Here’s why it’s important to take a break.
6 Ways to Show Appreciation for your Clients

Your clients are the only thing keeping you in business. Here’s how to show your appreciation this holiday season.
Your Campaigns are Not Competitive without Optimized Deliverability. Here’s How:

What’s stopping you from results in your email campaigns? The spam folder. Sapper’s Director of Deliverability explains the challenges and nuance of a healthy tech setup.
Your Audience Retains Only 10% of Your Message; Here’s How to Fix It.

Let’s play a game; what comes to mind when you read these sentences?
How to Start Off 2021 for Pandemic Recovery

Sales teams are still reeling from a year full of uncertainty thanks to a global pandemic. The responsiveness of successful organizations in the next few months will make or break your 2021 pipeline, making it vital to recover now from the hits you took last year.
A Beginners Guide to Retargeting

Retargeting keeps your brand in front of potential customers as they browse the web. Learn more about this powerful advertising tool now!
How to Ease the Transition from Startup to Enterprise

Startup culture is fun, aggressive, and fast-paced. Discover some pros and cons when it comes to transitioning your startup into a full-scale enterprise.
Five Tactics to Set Lead Generation Expectations for Impatient Marketing Clients

Clients often want instant results, which is why it’s important to manage expectations. Discover 5 ways to set realistic expectations with your clients!
How to Write Emails People Will Actually Open

Sapper Consulting details how to build a more direct and personalized marketing strategy. Try these 4 tips to become a welcome sight in your prospect’s inbox.
How to Upgrade Your Sales Enablement Program for Better Revenue

Sapper Consulting details four sales enablement strategies to empower your team. Read how to upgrade your sales enablement program for better revenue.
Anatomy of a Lead Generation Provider

Hire the best lead generation service for your needs and maximize your business efforts. We’ve outlined the inner workings of a lead generation provider here.
Sales Funnel Land: Inside the Customer Journey

Whether you want a better understanding of your customer journey, or you want to challenge your team in the race from Awareness Island to Conversion Castle, this infographic will teach you which marketing efforts can propel your prospects toward conversion and the objections that can hold them back.
How to Synergize your Inbound and Outbound Sales Techniques

Combining inbound and outbound methods help you to optimize your prospect’s buying journey. Using a mixture of strategies attracts prospects like bees to honey.
6 Do’s and Dont’s of Post-Pandemic Sales Pipeline Management

This article was originally published in Saleshacker on Aug 19 2020.
Modern Day Sales: 8 Ways Companies are Changing the Future of Sales

If you are a small to medium-sized business, you may be contemplating how to transform your sales team to maximize the results from lead generation and customer acquisition activities while minimizing sales resources. Consider these eight ways that companies are leveraging tech to change the sales process so that you can emulate their success.
How to Prep for Prescriptive Analytics and Boost Your Lead Gen Success

How will prescriptive analytics guide lead generation in the coming years?
Keeping It Personal: 4 Steps to Improve Sales Prospecting

You can’t qualify or convert leads you don’t have in the first place. Here are four ways to attract them by making it personal.
When to Expect Results From Outbound Digital Marketing

Outbound produces statistically significant data points quickly, but you still need to be patient. Learn about what you can expect from a typical campaign.
How to Boost the Success of Your Lead Generation Strategy

Read about how you can boost the success of your lead generation strategy from the pros at Sapper Consulting. We discuss metrics and more milestones.
3 Qualities of Excellent Writers You Need in Your Business

Learn about the 3 qualities of excellent writers you need to help your business succeed at Sapper Consulting. We cover ingenuity, innovation, and humor.
The Missing Piece of your Customer Acquisition Strategy

Even as you grow your business through customer acquisition, you always need to remember the importance of client satisfaction. Learn more at Sapper!
7 Tips to Align Sales & Marketing for Increased Revenue

Are you trying to better align your sales and marketing teams? Read these 7 tips to help your separate teams work together to start increasing revenue!
How to Optimize Your Outbound Campaigns

Creating an outbound marketing campaign takes time, expertise, and strategic thinking. For the best results, you’ll need testing, iteration, and optimization.
5 Ways to Avoid Social Media Burnout

Quarantine during the age of COID-19 has caused many to spend more time on social media. Discover these 5 ways to avoid social media burnout today!
How To Predict Your Pipeline

The secret to hitting quota is using formulas based on your conversion. This guide will teach you how to apply our revenue engine formula to your own pipeline, track your pace to goal, and hit your KPI goals.
4 Ways to Empower Your SDR

Sales development representatives can help transition your leads to the next step of the sales funnel. Learn 4 simple step you can take to help your SDRs.
How Does Your Team Manage Toxicity?

All it takes is one employee to create a toxic work environment. Learn how to recognize the underlying causes so you can combat this issue in your office.
Using Data to Create Better Lead Gen Emails

While personalized emails can help customers feel more valued, businesses need to ensure they aren’t crossing a line. Read the full article to learn more.
How to Stay Focused on your “Why” During COVID-19

Now more than ever, it’s important to remain focused on your “why” and provide support to your clients and team. Learn about the steps Sapper is taking.
Sapper CEO Discusses How to Prepare for the Next Crisis on Forbes

In a recent Forbes article, Sapper CEO and founder, Jeff Winters, discusses how businesses can prepare for future obstacles. Read the full article today.
How Sapper Consulting Responded as a Business to COVID-19

As businesses continue navigating through this new normal, they can take steps to mitigate risk and support their team. Learn how Sapper is doing this today.
How to Bounce Back After Conference Season

The current crisis has changed world as we know it and with it comes new challenges. Learn 4 ways to redirect your sales efforts during conference season.
Six Fun Ways We’re Keeping Culture Alive at Sapper Remotely

The new normal of working remotely can make it difficult to keep your company culture alive. Discover 6 ways Sapper is keeping its team connected & engaged.
Relief for Small Business Owners in COVID Paycheck Protection Program

The current crisis has left individuals and business owners in a state of uncertainty. Watch our webinar to learn about the new Paycheck Protection Program.
Sapper Consulting ranks 33rd in Inc’s Most Successful 250 Midwest Companies

Sapper Consulting is honored to be recognized in the Inc. 5000 as one of the most successful companies in the Midwest. Learn more about our rankings today.
How to Recession Proof Your Business

Learn how successful companies thrive before, during, and even after a recession. The key is planning. We’ve included 5 ways you can turn your company into a recession-proof business.
How to Transition your Sales Meetings from In-Person to Virtual

In light of the current situation, companies are moving their work remotely. Learn 7 tips for transitioning your sales meetings from in-person to virtual.
How to Triple Your Sales Meetings

Writing effective cold emails can seem intimidating, but it doesn’t have to be. Read our guide on using them to triple your sales and secure new clients.
The Ultimate Survival Guide to Lead Generation

40% of companies report a decreasing effectiveness of outbound marketing within the last 5 years. Luckily, our latest guide includes the recipe for achieving consistent outbound success.
How To Find Your Million Dollar Deal

Success begins with quality meetings and qualified prospects.
While the formula is simple, it’s not always easy. It takes a refined strategy to contact the right prospect with the right message at the right time.
When It’s Time to Outsource Your Lead Generation

If you’re not achieving your growth goals or are struggling to maintain your sales funnel, it might be time to outsource your lead generation.
How to Train your Team to have Hard Conversations

Constructive criticism is useful, but initiating that conversation can be difficult. Learn 3 key ways we are training our teams to deliver honest feedback.
Choosing Lead Generation for Your Budget

Lead generation comes in all shapes, sizes, and price points, and ranging from cold calling to paid ads. Use this guide to calculate ROI for each channel and choose the best option for your budget.
How To Diagnose Your Biggest Obstacles to Growth

Without properly diagnosing your obstacles for growth, you’ll end up wasting resources with minimal results. In this guide, learn how to identify your symptoms and create an action plan to knock down your barriers for growth.
Island of Misfit Toys : Why You Want a Workplace with Thought Diversity

Why You Want a Workplace with Thought Diversity, millennial workplace
Tips & Tricks from the Sales Consulting Professionals

This guide includes strategies to get better results from cold calling and outbound email campaigns.
8 Things You Should Never Include in a B2B Sales Email

Struggling with B2B Sales emails? Find out the 8 things you should never include in your B2B sales emails and increase your conversions.
The One-Call Close Sales Training Video Series

This 10-video series breaks down every step of your discovery sales call – from navigating the first 30 seconds to sending out the contract.
The strategies and sales tips in this video series are used on a daily basis by our own sales team and have contributed to our incredible growth, including landing us on the Inc. 500 two years in a row.
This is not a framework.
This is not “some things to think about.”
This is a step-by-step process for having a call with a complete stranger and closing the deal before you hang up the phone.
Ultimate Guide to Lead Generation

Guide to Lead Generation
The Blueprint to 2000% Growth

In this guidebook, we discuss how we safeguard our clients and how we grew our lead generation business rapidly. Download a copy to learn more today.
The Growth-Hacking Playbook for SMBs

It seems like every B2B email company is promising you more leads and better leads – all as a result of their ‘secret sauce’. We know our process is different – learn the outbound strategy we used to become the 170th fastest growing company in America.
Lead Nurturing Explained: 3 Tips to Increase Qualified Leads

Lead nurturing encourages relationship development with buyers at every stage of the sales funnel. Help your sales team get more qualified leads in 3 steps.
Lead Gen: 4 Channels for the Quickest Growth

This guide outlines 4 channels that create measurable, affordable strategies to boost your marketing efforts and get quick results. From cold calling to email marketing, we’ve identified the fastest channels to generate leads – partner with a firm, use social media, paid ads and SEO.
The LinkedIn Guide to Grow Your Sales Funnel

From ads to simply optimizing your profile, you have multiple options to make LinkedIn work for you.
Whether you’re prospecting, job hunting, or looking to impress at your high school reunion, a compelling LinkedIn profile makes a world of difference.
Profile optimization is more than just uploading your resume to LinkedIn; a good profile tells your story.
Use this free downloadable Guidebook to optimize your LinkedIn presence: build credibility, your network, and your pipeline.
Check out this guide to learn more.
The Prospecting Playbook: ICPs & Buyer Personas

Learn how to turn cold prospects into warm sales meetings in this playbook. Included is a step-by-step playbook to determining your Ideal Customer Profile, three prospecting cadences for converting qualified leads, and how to craft persona-based email messaging.
The Real Cost Difference: Outsourced vs DIY Lead Gen

We pulled the data to create this complete cost breakdown of generating leads on your own compared to hiring an agency. Learn the cost of each resource you’ll need to run a lead gen program.
Top Consulting Firm in St. Louis

2018
Sapper Included in Inc. 5000’s 2018 List

Sapper Consulting is honored to be named one of Inc 5000’s fastest growing private companies in 2018. Learn more about this development!
4 Steps to Finding Qualified Leads

100 OK leads or 20 incredible leads? The answer is pretty unanimous, but getting to the latter isn’t always clear. This guide discusses the top 4 strategies to spend less time chasing bad leads.
The Ultimate Guide to Triple Your Sales Meetings Using Cold Email

By the end of this guide, you will understand the formula we used to achieve this kind of growth, the anatomy of a successful email, and how tweaking your own outreach efforts can yield more sales meetings and new clients.
5 Questions to Ask when Evaluating a Lead Gen Company

Is your lead gen company charging too much? How many leads are ending up in closed deals? Learn the top 5 questions you should ask a lead generation company in order to find success in your sales pipeline.
10 Things You Must Do To Win a Sales Meeting

Research indicates that just 0.78 percent of B2B leads convert into new customers which means we have all struggled to surmount the conversion obstacle. Check out this guide to learn how to increase that conversion rate.
Sapper Consulting Ranked Top 10 for the STL-Post Dispatch Top Workplaces

2018
Top Workplaces in St. Louis: 10th Place in “Small Business” Category

2018
“Best Ideas” Award

2018
3 Ways to Make Your Marketing More Customer-Focused

2018
Cut Through the Social Media Noise with Advice from These Experts

2018
Top 5 Resources to Hit Your Next Sales Quota

2018
5 Lead Generation Tactics That Are Replacing The Cold Call

2018
12 Keynote Sales Speakers You Shouldn’t Miss

2018
How to Write Emails People Will Actually Open

2018
Modern Day Sales: 8 Ways Companies are Changing the Future of Sales

2018
The Essential Elements of a Good Social Strategy

2017
6 Small Sales and Marketing Changes That Drive Big Revenue

2017
5 Jobs You Shouldn’t Replace with Bots According to Mark Cuban

2017
3 Strategies for Closing Sales Without Picking Up the Phone

2017
Achieve Fast Growth by Focusing on These 4 Areas

2017
Exercising at Work and How it Impacts Your Company

Desk jobs continue to be sedentary in nature. Learn how implementing our Sapper Steps walking competition resulted in positive habit changes for our team.
Why Your Email Marketing Isn’t Delivering Your Desired ROI

2017
20 Speakers You Shouldn’t Miss The Opportunity To See

2017
Top 20 Speakers You Shouldn’t Miss the Opportunity to See

2018
A CMO Lead Generation Guide, Minus Cold Calls

2017
5 Steps to Winning a Sales Meeting in the First 13 Minutes

2016